Effective E-mail and Newsletter Marketing
Jeff Goins
Lessons
Day 1
1Introduction
15:19 2Why Email?
22:35 3Understanding the Framework
36:52 4How to Set Up Your Email List
35:53 5Creating a Signup Form
37:28 6Crafting Content
27:16 7Calls to Action, Closing, and the P.S
41:44Student Questions
16:18 9Newsletter Types: Updates
20:00 10Newsletter Types: Posts
23:20 11Newsletter Types: Promotions
23:11Day 2
12Students Discuss Yesterday's Assignments
12:45 13Simple Web Design Tips to Build Your List
28:08 14Building Your List By Using Bait
29:03 15Leverage Your Network
17:54 16Measuring Engagements
29:49 17Skype Guest Tim Grahl on Metrics
21:58 18Practical Applications of Metrics
14:45 19Keeping Your Readers Engaged
36:02 20Blacklists, Ethics, Consistency and Feedback
44:57 21Selling to Your List
33:24 22Making the Ask
37:32Class Description
Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.
This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.
Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.
Class Materials
bonus material with purchase