Marketing for Photographers

with Skip Cohen

Marketing for Photographers
You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business.

Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few.

Instructor

Skip Cohen's picture

Skip Cohen

Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI) Association, and the… more...
  • bonus material with enrollment

      PressReleaseTemplate.pdf
      DescriptionofPricing.pdf
      MarketingResources.pdf
  • Day 1 (13 Videos)

    • WELCOME: Day 1 Pre-Show Banter
      07:48
      WELCOME: Day 1 Pre-Show Banter
      HD | LOW
    • 9:00 am - Introduction
      09:56
      9:00 am - Introduction
      HD | LOW
    • 9:15 am - Potential in the Industry
      46:37
      9:15 am - Potential in the Industry
      HD | LOW
    • 10:00 am - Becoming Your Own Publicity Machine
      29:09
      10:00 am - Becoming Your Own Publicity Machine
      HD | LOW
    • 10:45 am - Holiday Cards & Stationery
      42:36
      10:45 am - Holiday Cards & Stationery
      HD | LOW
    • 11:30 am - Direct Mail Marketing Tools
      22:03
      11:30 am - Direct Mail Marketing Tools
      HD | LOW
    • 12:45 pm - Beating the Economy with Diversity
      33:51
      12:45 pm - Beating the Economy with Diversity
      HD | LOW
    • 1:15 pm - Diversity Q&A
      14:13
      1:15 pm - Diversity Q&A
      HD | LOW
    • 1:30 pm - Skip's Summer School
      11:18
      1:30 pm - Skip's Summer School
      HD | LOW
    • 2:00 pm - Skype Interview: Vicki Taufer
      22:13
      2:00 pm - Skype Interview: Vicki Taufer
      HD | LOW
    • 2:30 pm - Your Website
      32:38
      2:30 pm - Your Website
      HD | LOW
    • 3:00 pm - Your Website: About Page
      43:13
      3:00 pm - Your Website: About Page
      HD | LOW
    • 3:45 pm - Your Website: Galleries
      14:17
      3:45 pm - Your Website: Galleries
      HD | LOW
  • Day 2 (15 Videos)

    • WELCOME: Day 2 Pre-Show Banter
      09:54
      WELCOME: Day 2 Pre-Show Banter
      HD | LOW
    • 9:00 am - Day 1 Review
      07:12
      9:00 am - Day 1 Review
      HD | LOW
    • 9:15 pm - Your Website: Blogs
      31:36
      9:15 pm - Your Website: Blogs
      HD | LOW
    • 9:45 am - Your Website: Contact Pages
      07:35
      9:45 am - Your Website: Contact Pages
      HD | LOW
    • 10:00 am - Skype Call: Matthew Jordan Smith
      21:05
      10:00 am - Skype Call: Matthew Jordan Smith
      HD | LOW
    • 10:45 am - Giving Back
      19:34
      10:45 am - Giving Back
      HD | LOW
    • 11:15 am - Skype Call: Bambi Cantrell
      31:28
      11:15 am - Skype Call: Bambi Cantrell
      HD | LOW
    • 11:45 am - Writing for Photographers
      20:40
      11:45 am - Writing for Photographers
      HD | LOW
    • 1:00 pm - Pricing
      32:23
      1:00 pm - Pricing
      HD | LOW
    • 1:30 pm - Where to Get Help
      38:16
      1:30 pm - Where to Get Help
      HD | LOW
    • 2:30 pm - Thanks + Credits
      09:32
      2:30 pm - Thanks + Credits
      HD | LOW
    • 2:45 pm - Promotions 101
      45:20
      2:45 pm - Promotions 101
      HD | LOW
    • 3:30 pm - Getting Published
      17:25
      3:30 pm - Getting Published
      HD | LOW
    • 3:45 pm - BONUS: What Not to Name Your Website
      04:58
      3:45 pm - BONUS: What Not to Name Your Website
      HD | LOW
    • 4:00 pm - A Picture's Value and Final Wrap-Up
      15:45
      4:00 pm - A Picture's Value and Final Wrap-Up
      HD | LOW