Embarrassed by your website? You’re not alone, but if you pull the trigger too fast on a redesign, you may just shoot yourself in the foot.
A well-designed site can make your pages more successful, attractive, secure, and search engine friendly. Bad redesigns devastate search engine optimization (SEO); kill traffic, and leave a trail of broken links. Worse yet, if you break your email (an all-too-common occurrence) you won’t even hear the customer complaints.
In this intermediate-level course, author Janine Warner takes you through the common challenges of redesigning an existing website or blog to help you avoid the many pitfalls she (and countless others) have learned the hard way.
You’ll finish this course with an action plan that ensures you won’t make things worse while trying to make them better.