Everyone today is talking about Facebook and Twitter, but what many people don't realize is that YouTube® marketing is one of the most underutilized and underestimated marketing channels for small businesses. There are 4 billion views every day and over 880 million unique users per month. That means your ideal audience, your ideal customers are out there waiting to be engaged. This workshop will teach you the scientific approach to strategic marketing on YouTube®. We’ll show you how to develop a winning video strategy to get views, how to film effective videos quickly, and how to convert those views to leads and sales.