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A Crafter's Guide to Starting a Subscription Business

with Mei Pak

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  •   01 Introduction

    09:53

Class duration: 5h 3m

See all 21 lessons
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About The Class

create consistent sales.

Not sure where your next sale will come from? A subscription product or business eliminates the guess work and is a great way to secure a steady paycheck. Find out how it is done in A Crafter's Guide to Starting a Subscription Business with Mei Pak.

Mei is a veteran jewelry-maker who earns her living by selling online. In this class, she’ll teach you everything you need to launch and run a successful subscription business. 

You’ll learn how to:

  • Create the ideal product for your subscribers
  • Package your product to move
  • Add more subscribers every month
  • Establish and maintain organizational systems
  • Engineer an amazing customer experience and keep customers happy

You’ll learn all of the logistics for running a subscription product business. Mei will show you how to manage your tasks including how to; collect payments, get existing customers to buy a subscription, print bulk shipping labels, and much more.

If you have a product your customers love and want to earn a consistent income by selling more of it every month, A Crafter's Guide to Starting a Subscription Business with Mei Pak is the perfect class for you.


Topics Covered


Lesson Plan

  1. 01

    Introduction

    09:53
  2. 02

    Why Sell Subscription Products?

    02:53
  3. 03

    Great Subscription Ideas

    10:59
  4. 04

    Positioning Your Subscription Product

    06:09
  5. 05

    Pricing Your Subscription Product

    25:48
  6. 06

    Interview with Stacey Trock of FreshStitches

    34:29
  7. 07

    Subscription Models: Which One is Best for You?

    23:52
  8. 08

    How to Manage Your Subscriptions

    06:14
  9. 09

    Shipping Tools and Apps

    23:06
  10. 10

    Finding Your Ideal Customer

    05:54
  11. 11

    Why Marketing is Necessary

    06:45
  12. 12

    Copywriting for Your Subscription Product

    19:03
  13. 13

    Photography for Your Subscription Product

    03:49
  14. 14

    Promoting Your Subscription on Social Media & Blogs

    32:47
  15. 15

    Interview with Maureen Vasquez of Pipsticks

    23:57
  16. 16

    How to Handle Unsubscribers

    09:19
  17. 17

    The Unboxing Experience

    06:18
  18. 18

    Frequently Asked Questions

    08:09
  19. 19

    Common Challenges for Subscription Businesses

    08:52
  20. 20

    Growing Your Subscriptions

    10:21
  21. 21

    Interview with Wendi Gratz of Shiny Happy World

    24:50

Meet Your Expert

Mei Pak

Mei Pak is a marketing strategist guiding and supporting small and creative business owners. She helps makers, artists and designers create more buzz for their business at Creative Hive Co. Business topics she is passionate about are PR & publicity, social media, wholesale, paid advertising, blogger outreach, pricing, branding, customer experience, webdesign and scaling up your biz without any capital. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • docx Email Pitch Template and Checklist.docx
  • pdf Email Pitch Template and Checklist.pdf
  • docx Subscription Management and Shipping Tools.docx
  • pdf Subscription Management and Shipping Tools.pdf
  • docx Your System For Selling Subscriptions.docx
  • pdf Your System For Selling Subscriptions.pdf

100% of students recommend this class.
See what some of them have to say.

  • Nuvea

    Nuvea

    September 2016

    Mei gives lots of practical information and resources in this course.

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