Art School Rehab: Finding Success Without Selling Out
with Megan Auman
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01 Class Introduction02:49
Class duration: 4h 47mSee all 26 lessons
About The Class
make money as an artist
In this class, she will teach you:
- How to talk about your work in a way that makes customers care enough to buy it
- Tips for turning your conceptual art into a sellable product
- How to shift your vocabulary from academic to accessible
- How to remain true to your original creative voice while creating something that is viable
Reprogram The Art School Mentality05:35
Roadblock 1: Art School Makes You Feel Guily about Making Money09:22
Exercise: Get Comfortable Charging More18:42
Student Examples: Pricing23:34
Roadblock 2: Art School Gives You the Luxury of Working Slowly12:35
Exercise: Develop a Process for Getting Past Decision Paralysis15:08
Exercise: Develop Your Bread + Butter Product Line07:48
Student Examples: Brainstorm Ideas for Bread + Butter Line08:36
Q&A: Bread + Butter Line05:28
Roadblock #3: Art School Teaches That You Shouldn't React to the Marketplace11:39
Student Examples: Identify Opportunities Based on Marketplace Reactions08:31
Q&A: Identifying Market Opportunities07:56
Roadblock 4: Art School Teaches Your Criticism Not Confidence05:34
Exercise: The Anti-Critique02:47
Student Examples: The Anti-Critique08:35
Roadblock 5: Art School Teaches Your How to Talk To Your Peers Not Your Customers06:19
Exercise: The Customer Focused Anti-Critique05:16
Student Examples: The Customer Focused Anti-Critique17:47
Student Examples: Customer Focused Product Description22:35
Q&A: Customer Focused Product Description05:40
Roadblock 6: Art School Does Not Teach You How to Run a Business17:10
Exercise: Identify What You Need to Learn to Succeed at Business04:06
Student Examples: Business Road Map28:15
Reshaping Your Post Art School Goals12:05
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read moreSee instructor's Classes
Art School Rehab Class Workbook
100% of students recommend this class.
See what some of them have to say.
This class was so good - it's not just for people who went to art school, but anyone who has (or wants to have) a creative-based business. Megan's lessons break down the overwhelmingness of roadblocks and gives you tangible tools to get past them, shift your mindset, and shows you how to focus. There were so many elements to this class that were helpful, but overall I think if you feel like you're stuck, you overanalyze every decision, and feel like you want to move forward but don't know how, this class is for you. Thanks Megan, for helping me work on a plan to move me past my hurdles.
What a great class! Megan has helped me to really understand what my business goals are and how to achieve them, and has given me heaps of confidence to boot. This is going to be a great year for my creative business!
I have owned this class for awhile and just decided to start it.... well I should have watched/taken this class years ago! I did not go to art school but follow that mindset. This was amazing. So much to learn and unlearn. The pricing and raising your prices what just what I needed. Thank you Megan for another wonderful class.
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