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Art School Rehab: Finding Success Without Selling Out

with Megan Auman

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  •   01 Class Introduction


Class duration: 4h 47m

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    5 student reviews

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About The Class

make money as an artist

So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She'll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out. 

Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.

In this class, she will teach you: 
  • How to talk about your work in a way that makes customers care enough to buy it
  • Tips for turning your conceptual art into a sellable product 
  • How to shift your vocabulary from academic to accessible 
  • How to remain true to your original creative voice while creating something that is viable
Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business. 

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Reprogram The Art School Mentality

  3. 03

    Roadblock 1: Art School Makes You Feel Guily about Making Money

  4. 04

    Exercise: Get Comfortable Charging More

  5. 05

    Q&A: Pricing

  6. 06

    Student Examples: Pricing

  7. 07

    Roadblock 2: Art School Gives You the Luxury of Working Slowly

  8. 08

    Exercise: Develop a Process for Getting Past Decision Paralysis

  9. 09

    Exercise: Develop Your Bread + Butter Product Line

  10. 10

    Student Examples: Brainstorm Ideas for Bread + Butter Line

  11. 11

    Q&A: Bread + Butter Line

  12. 12

    Roadblock #3: Art School Teaches That You Shouldn't React to the Marketplace

  13. 13

    Student Examples: Identify Opportunities Based on Marketplace Reactions

  14. 14

    Q&A: Identifying Market Opportunities

  15. 15

    Roadblock 4: Art School Teaches Your Criticism Not Confidence

  16. 16

    Exercise: The Anti-Critique

  17. 17

    Student Examples: The Anti-Critique

  18. 18

    Roadblock 5: Art School Teaches Your How to Talk To Your Peers Not Your Customers

  19. 19

    Exercise: The Customer Focused Anti-Critique

  20. 20

    Student Examples: The Customer Focused Anti-Critique

  21. 21

    Student Examples: Customer Focused Product Description

  22. 22

    Q&A: Customer Focused Product Description

  23. 23

    Roadblock 6: Art School Does Not Teach You How to Run a Business

  24. 24

    Exercise: Identify What You Need to Learn to Succeed at Business

  25. 25

    Student Examples: Business Road Map

  26. 26

    Reshaping Your Post Art School Goals


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

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  • pdf Art School Rehab Class Workbook

100% of students recommend this class.
See what some of them have to say.

  • Usha

    January 2017

    This class was so good - it's not just for people who went to art school, but anyone who has (or wants to have) a creative-based business. Megan's lessons break down the overwhelmingness of roadblocks and gives you tangible tools to get past them, shift your mindset, and shows you how to focus. There were so many elements to this class that were helpful, but overall I think if you feel like you're stuck, you overanalyze every decision, and feel like you want to move forward but don't know how, this class is for you. Thanks Megan, for helping me work on a plan to move me past my hurdles.

  • Kiki B

    January 2017

    What a great class! Megan has helped me to really understand what my business goals are and how to achieve them, and has given me heaps of confidence to boot. This is going to be a great year for my creative business!

  • Kim S. Joy

    Kim S. Joy

    February 2020

    I have owned this class for awhile and just decided to start it.... well I should have watched/taken this class years ago! I did not go to art school but follow that mindset. This was amazing. So much to learn and unlearn. The pricing and raising your prices what just what I needed. Thank you Megan for another wonderful class.

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