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The Art of Selling What You Make

with Tara Gentile

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  •   Trailer

  •   02 FreePreview: Gather your Virtual Focus Group

    49:41
See all 38 lessons
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    8 student reviews

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About The Class

connect with customers and increase your sales.

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.

Topics Covered


Lesson Plan

  1. 01

    Overview of Today's Goals

    09:07
  2. 02

    FreePreview: Gather your Virtual Focus Group

    Your product or service has unique value for your buyers – learn what that value is.

    49:41
  3. 03

    Camera Study

    19:37
  4. 04

    Chart the Course for your Customer

    36:53
  5. 05

    Breaking Down the Charted Course

    39:51
  6. 06

    Holes, Not Drills

    48:56
  7. 07

    Questions & Student Hot Seat

    30:42
  8. 08

    Content Marketing

    43:10
  9. 09

    Strategic Partnerships

    14:13
  10. 10

    Business Model

    25:52
  11. 11

    Bonus Video with Purchase: "Google + Hangout with Tara"

    56:37
  12. 12

    Value(s) Driven Marketing

    43:57
  13. 13

    Pricing Practicum: Ana Apple

    20:35
  14. 14

    Pricing Practicum: Bird of Virtue

    15:07
  15. 15

    Pricing Practicum: Studio MME

    11:26
  16. 16

    Overview of Today's Topics

    03:51
  17. 17

    Making Money Should Be Beautiful

    16:42
  18. 18

    Money Myths

    37:27
  19. 19

    Pricing Practicum: Sasha Cagen

    12:29
  20. 20

    Student & Internet Questions

    22:18
  21. 21

    Pricing Strategies

    52:50
  22. 22

    Pricing Formula

    22:09
  23. 23

    Moving Towards Value

    38:35
  24. 24

    Pricing Practicum: Jen-Na

    11:25
  25. 25

    Student & Web Questions

    12:46
  26. 26

    Today's Goals

    01:36
  27. 27

    Sales, Marketing, and Distribution

    12:57
  28. 28

    Selling Through Email

    1:13:24
  29. 29

    Sales Pitch: Studio MME

    16:10
  30. 30

    Sales Pitch: Bird of Virtue

    12:53
  31. 31

    Sales Pitch: Ana Apple

    13:30
  32. 32

    Sales Pitch: Sasha Cagen

    16:20
  33. 33

    Craft Show: Sasha Cagen

    07:32
  34. 34

    Craft Show: Bird of Virtue

    15:34
  35. 35

    Craft Show: Jen-Na

    15:44
  36. 36

    Craft Show: Ana Apple

    15:02
  37. 37

    Craft Show: Studio MME

    11:05
  38. 38

    Final Questions

    01:50

Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf The Art of Earning.pdf
  • pdf The Art of Selling What You Make.pdf
  • pdf Indie Craft Show Guide_v12.pdf

100% of students recommend this class.
See what some of them have to say.

  • Ramona W

    August 2014

    I came in on the rebroadcast. Tara is so AMAZING!!! She made me realize that I could take my product out of the box on how we think about selling our products into awesome creative ways to get my product out into the world. I purchased this course to refer back to in the uplifting style of selling that Tara brings to life. Tara is uplifting, energetic, optimistic giving you confidence in yourself and your product. Well worth the purchase!

  • Creativelive Student

    October 2013

    I loved this workshop. It gave me so many good actionable things to do to move my business forward. This is the 2nd course I've taken from Tara Gentile, and I highly recommend anything from her. She knows her stuff, and pushes you to build a community around your business to make it a sustainable and meaningful business. I also met a lot of wonderful ladies who are on similar journeys. I highly, HIGHLY recommend this course!

  • Creativelive Student

    October 2013

    Amazing workshop! Such a mass of useful information and ideas. I will be implementing them for the next year probably. It was wonderful that it was specifically geared towards selling what you make, not a lot else like this out there. I loved the format with the five entrepreneurs who asked specific questions and then were helped individually by Tara. She helped them to tailor an approach that fit exactly their business needs. Now I just have to get organized and start making it happen!

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