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Blogging to Sell Your Products

with Megan Auman

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  •   01 Class Introduction


Class duration: 5h 14m

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    17 student reviews

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About The Class

Write, Create, and Market a Blog that Drives Product Sales

Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!

In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.

You will learn to do the following:

  • Set up your blog using the right platform
  • Craft a blog post in less than an hour
  • Promote your blog and create posts that encourage sharing
  • Boost your Google page rankings using SEO blogging techniques
  • Choose a product-based blogging approach

In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd. 

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    How to Get Traffic to Your Online Store (With One Simple Marketing Action)

  3. 03

    But I Don't Have Time to Blog

  4. 04

    Setting Up Your Blog (as Quickly as Possible)

  5. 05

    Hot Seat: Choose Your Blogging Platform

  6. 06

    How to Turn a Social Media Post into a Blog Post

  7. 07

    Challenge: Turn a Social Media Post into a Blog Post

  8. 08

    The Role of Blogging in Your Business

  9. 09

    Creating Ideal Customer Profiles for Your Blog

  10. 10

    Hot Seat: Ideal Customer Profile

  11. 11

    Choosing an Angle for Your Blog

  12. 12

    Hot Seat: Choosing an Angle for Your Blog

  13. 13

    Challenge: Find Blogs to Inspire Your Content Strategy

  14. 14

    What Should You Blog About: Content Ideas for Your Blog

  15. 15

    Choosing Your Content Mix

  16. 16

    Hot Seat: Choosing Your Content Mix

  17. 17

    Creating Compelling (and Search-friendly) Post Titles

  18. 18

    Using Images in Your Blog Posts

  19. 19

    Tutorial: Creating Product Round-up Images for Your Blog

  20. 20

    Challenge: Brainstorm Your Next Four Blog Post Ideas

  21. 21

    Hot Seat: Four Blog Post Ideas

  22. 22

    Tutorial: How to Put a Blog Post Together

  23. 23

    Promoting Your Blog Posts

  24. 24

    Getting the Most Out of Your Blog

  25. 25

    Hot Seat: Blog Critique

  26. 26

    Measuring Results and Maintaining Momentum


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Blog Post Promotion Checklist
  • pdf Blog Post Template
  • pdf Blog Post Types
  • pdf Blogging Workbook

100% of students recommend this class.
See what some of them have to say.

  • Trang Le

    Trang Le

    July 2018

    I don't agree with Megan's assessment that writing a how-to process will only attract your peers and competitors, not your ideal customers. I know a lot of graphic designers who post design tutorials frequently and it only helps raising their profiles. Writing a how-to post doesn't have to be like shooting in your foot because: * You don't have to share everything. There's more to great designs than knowing how to draw a certain thing. Composition, color, typography etc all come into play. * Even if you're given a step by step tutorial, it's very likely that you will stumble into a lot of issues or it takes you too much effort and time to complete it and it's better to hire a professional designer. Web building tutorials are everywhere, but web developers and designers still have their places. There's a big difference between knowing and understanding. * Even if you're professional designer, sometimes it's better to buy from your colleague than to make it on your own because no designer is excellent at every aspect of design and for a designer, time is as much valuable as money. For example, web designer may need to purchase custom typefaces from a font designers, and reading a blog which indicates that the writer knew his stuff will inform the web designer to make a rightful decision. Other than that, the course is rich information packed with a lot of actionable strategies and real fact about the blogging landscape.

  • Varvara Lyalyagina

    Varvara Lyalyagina

    May 2017

    I went straight to Polyvore and created a blog post. Not as fast as Megan was talking but who cares the blog post created and this is the best result of the training. Feeling super motivated. Megan makes it sound easy to complete and absolutely not overwhelming. This training is like a fresh air. Thank you!

  • Creativelive Student

    Creativelive Student

    August 2019

    Lucky me! I stumbled upon this class and watched in live on air last night. I've now bought it! There is gold in this class and totally recommend it to anyone. Megan is so easy to listen to and I'm looking at her other classes too! Thanks Megan. You just made blogging a lot more fun! x

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