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Build an Etsy Storefront That Sells

with Lisa Jacobs

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Class duration: 4h 52m

See all 18 lessons
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    11 student reviews

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About The Class

Attract visitors. Make sales. Make your Etsy storefront a dynamo.

This course is part of the 
Turn Your Etsy Shop Into a Sales Machine Bundle.  

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for step-by-step instruction on how to use Etsy as it’s meant to be used - as a sales platform. 

In this class, you’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
The skills you will learn in this class will give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Make selling your products on Etsy easy and intuitive.

Lesson Plan

  1. 01

    Introduction to Workshop

  2. 02

    The Anatomy of a First Impression

  3. 03

    The Truth About Online Business

  4. 04

    Etsy is a Tool For Your Business

  5. 05

    What is Shop Cohesion?

  6. 06

    Common Etsy Mistakes to Avoid

  7. 07

    Product Photography Overview

  8. 08

    Your Product Photography Checklist

  9. 09

    How to List Titles Properly

  10. 10

    Shop Cohesion Checklist

  11. 11

    Examples of Best-Selling Etsy Shops

  12. 12

    Get Your Shop Found On Etsy with Tim Adam

  13. 13

    Etsy Shop Critiques with Lisa and Tim

  14. 14

    The Etsy Buying Process

  15. 15

    Copywriting for Etsy

  16. 16

    Find Your Ideal Customer

  17. 17

    How to Stand Out On Etsy

  18. 18

    Find New Customers For Your Etsy Shop


Meet Your Expert

Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.  ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Build a Storefront That Sells by Lisa Jacobs
  • pdf How To Beat The Overcrowded Market Guide

63% of students recommend this class.
See what some of them have to say.

  • Laurie


    June 2017

    Overall, I thought this presentation was filled with lots of useful information about creating an Etsy store. I am new to Etsy so this was a good introduction to a lot of things I did not know that... I needed to learn about. I also pricked up a lit of good tips especilly from the QAs. However, the organization of the presentation was a little confusing. The slides noted general topics but the lecture tended to meander. I found myself writing a lot down but I will have to go back later and try to re-organize my notes to put everything together. I viewed a free broadcast so I did not have the course materials to use as a guide.

  • IdeaReturnTonya


    January 2018

    Please have Tim Adam from Handmadeology come teach a class or two or three. That was the best part of this class! Seems like the 3 classes that Lisa teaches could be combined into a two day class. So much repeat info between the classes. Time is valuable when you are an entrepreneur. Basic info is out there...focus on the next level info to present.

  • Kentinada


    March 2018

    I would recommend this course with 2 caveats: 1) The course was quite long for online viewing and it could have been significantly streamlined without losing any effective content. 2) The module with Tim Adam would have been better to have him on a live feed with GoToMeeting or something like that rather than just his picture. This was the one module that could have benefited from spending a little time explaining things.

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