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Build Your Holiday Marketing Plan

with Megan Auman

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  •   04 Align Your Marketing with the Holiday Buying Cycle


Class duration: 4h 56m

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About The Class

a sane and sustainable seasonal plan.

Take advantage of seasonal excitement and market your products when people are buying! In Build Your Holiday Marketing Plan, Megan Auman will help you develop a reliable system for aligning yourself with the shopping seasons. 
Megan is an admired designer, maker, educator, and entrepreneur. In this class, she’ll show you how to build a marketing plan that feels authentic and energizing. You’ll learn how to: 

  • Create a step-by-step plan for holiday promotions and events 
  • Incorporate timely images and graphics into your marketing 
  • Set monthly, weekly, and daily action steps for a successful season 

You’ll find out how far out in advance you should communicate about your holiday promotions and develop a rhythm for keeping your customers informed without venturing into overkill. Megan will help you set solid goals and teach you how to develop a marketing plan tailored to meet them. 

If you continue to find yourself scrambling around the holidays and stressing about sales, Build Your Holiday Marketing Plan with Megan Auman is your opportunity to change that. You’ll learn how to build a sane and sustainable seasonal marketing plan that brings in those holiday sales – the smart way. 

Click here to download the Kickstart Your Profit Bonus Material.

Topics Covered

Lesson Plan

  1. 01

    Build Your Holiday Marketing Marketing Plan Intro

  2. 02

    The Holiday Landscapes

  3. 03

    Set Your Holiday Goals

  4. 04

    Align Your Marketing with the Holiday Buying Cycle

    There are 3 major players in the holiday buying cycle and business owners should be prepared to address each of them.

  5. 05

    Key Elements for Holiday Sales Success

  6. 06

    Importance of Email Capture

  7. 07

    On Point Product Photography

  8. 08

    Mobile Responsive Websites, SEO, & Wholesale

  9. 09

    Are You Ready for the Holidays?

  10. 10

    Social Media for Pre-Holiday Marketing

  11. 11

    Use Social Media to Increase Awareness

  12. 12

    Sales + Discounts: Should You or Shouldn't You

  13. 13

    Plan Your Holiday Promotions: What?

  14. 14

    Plan Your Holiday Promotions: Who?

  15. 15

    Plan Your Holiday Promotions: How?

  16. 16

    Plan Your Holiday Promotions: When?

  17. 17

    Create Your Monthy, Weekly, & Daily Action Plans

  18. 18

    Take Action Today


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Kick Start Your Profits
  • pdf Holiday Marketing Workbook
  • pdf Improve Your Holiday Sales Sketch Note
  • HD Canva Bonus Video HD

100% of students recommend this class.
See what some of them have to say.

  • Loralee


    August 2015

    It was SO helpful to actually see Megan's (tentative) schedule for her marketing plan. It's great to see people who are makers and how they run their business rather than teaching what they 'would' do or 'could' do. Thanks Megan!

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