Build Your Holiday Marketing Plan
with Megan Auman
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04 Align Your Marketing with the Holiday Buying Cycle35:19
Class duration: 4h 56mSee all 18 lessons
About The Class
a sane and sustainable seasonal plan.
- Create a step-by-step plan for holiday promotions and events
- Incorporate timely images and graphics into your marketing
- Set monthly, weekly, and daily action steps for a successful season
Build Your Holiday Marketing Marketing Plan Intro05:17
The Holiday Landscapes17:45
Set Your Holiday Goals14:44
Align Your Marketing with the Holiday Buying Cycle
There are 3 major players in the holiday buying cycle and business owners should be prepared to address each of them.35:19
Key Elements for Holiday Sales Success04:24
Importance of Email Capture06:31
On Point Product Photography06:15
Mobile Responsive Websites, SEO, & Wholesale12:11
Are You Ready for the Holidays?06:59
Social Media for Pre-Holiday Marketing14:32
Use Social Media to Increase Awareness25:46
Sales + Discounts: Should You or Shouldn't You12:28
Plan Your Holiday Promotions: What?27:06
Plan Your Holiday Promotions: Who?14:49
Plan Your Holiday Promotions: How?13:15
Plan Your Holiday Promotions: When?19:01
Create Your Monthy, Weekly, & Daily Action Plans48:40
Take Action Today11:32
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read moreSee instructor's Classes
Kick Start Your Profits
Holiday Marketing Workbook
Improve Your Holiday Sales Sketch Note
Canva Bonus Video HD
100% of students recommend this class.
See what some of them have to say.
It was SO helpful to actually see Megan's (tentative) schedule for her marketing plan. It's great to see people who are makers and how they run their business rather than teaching what they 'would' do or 'could' do. Thanks Megan!
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