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Copywriting for Crafters

with Lisa Jacobs

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  •   05 Content Marketing vs Copywriting


Class duration: 4h 36m

See all 15 lessons
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  • 91% recommended

    23 student reviews

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About The Class

motivate buyers to make a purchase.

You built your online store, now it’s time to do the fine-tuning that gets people to buy! In Copywriting for Crafters you’ll learn wordsmithing tricks and techniques that lead customers to check-out. 

Lisa Jacobs is an experienced Etsy® seller and dedicated creative consultant. In this class, she’ll help you write the words that reach customers and motivate them to make a purchase. You’ll learn how to: 

  • Develop a copywriting template 
  • Critique your own work 
  • Avoid common copy mistakes 

Lisa will help you guide customers through the buyer's journey. She’ll tell you exactly what to include in product descriptions and what to leave out. She’ll also reveal the common errors that cause product listings to fail and she’ll help you ensure that yours always stand-out. 

Use the words that get results. Join Lisa Jacobs in Copywriting for Crafters and increase your sales by sending the right message, at the right time.  

Topics Covered

Lesson Plan

  1. 01

    Copywriting for Crafters Intro

  2. 02

    One Step Away from the Sale

  3. 03

    Surprising Mistakes That Cost You The Sale

  4. 04

    The Harm of Title Stuffing & Using "I" or "My"

  5. 05

    Content Marketing vs Copywriting

    Lisa illuminates the differences between copywriting and content marketing and why that matters.

  6. 06

    Stick to the Selling Points

  7. 07

    The 8 Primary Customer Needs

  8. 08

    Why Aren't They Buying?

  9. 09

    The Marketing Umbrella

  10. 10

    The Sales Funnel

  11. 11

    Content Marketing

  12. 12

    Triggers to "Yes"

  13. 13

    Master Your Copywriting

  14. 14

    Your Product Benefits

  15. 15

    Address Their Hesitation


Meet Your Expert

Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.  ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Kickstart Your Profits
  • pdf Copywriting for Crafters Workbook
  • pdf Improve Your Holliday Sales Sketch Note

91% of students recommend this class.
See what some of them have to say.

  • Bundle Wade

    August 2015

    Without being intimidating, Lisa Jacobs is powerful and articulate in her delivery. Her dedication, expertise and warmth are evident in each session. Throughout the course, Lisa reminds us that our customers—both potential and current—are flesh-and-bone people. Therefore, the content and copy writing on our websites must show the same careful attention we would exhibit in face to face interactions. In my opinion, some of the most salient course features are: the explanation of the distinction between content and copy writing, the marketing umbrella and its application, and of course, useful tips and real-life examples on how to write good, attractive content and item descriptions. Overall, this was my favorite class from the "Increase Your Holiday Sales Seminar." I happily recommend it without hesitation to creative business owners offering products or services.

  • user-0f94c6

    September 2015

    This course is so helpful and well worth the money. It's broken into sections making it easy to do in parts and so easy to follow Lisa Jacobs. Lisa explains it so effectively making it so easy to learn and a pleasure to listen to. There are great questions from actual Etsy sellers and a complete workbook to fall back on. Great course and highly recommend it. Many thanks Lisa Angela

  • fbuser 2574504b

    fbuser 2574504b

    March 2016

    I'm already on the next to the last segment. Having just purchased this class last night. Thanks to the referral by Dan Safkow of "Making it on Etsy". As I mentioned to him today- "Lisa's Creative Lab class is GOLD. Best $ I've spent all year- AND last year". ~So, I'm treaking all of my online shop's listings. Yay! I'm also glad to learn about (and take advantage) of the amazing resource for folks like me, and the crowd I run with --> CREATIVElive in general.

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