Copywriting for Crafters
with Lisa Jacobs
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05 Content Marketing vs Copywriting13:18
Class duration: 4h 36mSee all 15 lessons
About The Class
motivate buyers to make a purchase.
- Develop a copywriting template
- Critique your own work
- Avoid common copy mistakes
Copywriting for Crafters Intro03:58
One Step Away from the Sale14:26
Surprising Mistakes That Cost You The Sale18:06
The Harm of Title Stuffing & Using "I" or "My"32:59
Content Marketing vs Copywriting
Lisa illuminates the differences between copywriting and content marketing and why that matters.13:18
Stick to the Selling Points16:37
The 8 Primary Customer Needs30:37
Why Aren't They Buying?17:04
The Marketing Umbrella12:22
The Sales Funnel11:31
Triggers to "Yes"29:11
Master Your Copywriting12:08
Your Product Benefits21:26
Address Their Hesitation27:04
Kickstart Your Profits
Copywriting for Crafters Workbook
Improve Your Holliday Sales Sketch Note
91% of students recommend this class.
See what some of them have to say.
Without being intimidating, Lisa Jacobs is powerful and articulate in her delivery. Her dedication, expertise and warmth are evident in each session. Throughout the course, Lisa reminds us that our customers—both potential and current—are flesh-and-bone people. Therefore, the content and copy writing on our websites must show the same careful attention we would exhibit in face to face interactions. In my opinion, some of the most salient course features are: the explanation of the distinction between content and copy writing, the marketing umbrella and its application, and of course, useful tips and real-life examples on how to write good, attractive content and item descriptions. Overall, this was my favorite class from the "Increase Your Holiday Sales Seminar." I happily recommend it without hesitation to creative business owners offering products or services.
This course is so helpful and well worth the money. It's broken into sections making it easy to do in parts and so easy to follow Lisa Jacobs. Lisa explains it so effectively making it so easy to learn and a pleasure to listen to. There are great questions from actual Etsy sellers and a complete workbook to fall back on. Great course and highly recommend it. Many thanks Lisa Angela
I'm already on the next to the last segment. Having just purchased this class last night. Thanks to the referral by Dan Safkow of "Making it on Etsy". As I mentioned to him today- "Lisa's Creative Lab class is GOLD. Best $ I've spent all year- AND last year". ~So, I'm treaking all of my online shop's listings. Yay! I'm also glad to learn about (and take advantage) of the amazing resource for folks like me, and the crowd I run with --> CREATIVElive in general.
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