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Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

with Nicole Stevenson

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  •   Trailer

  •   03 Why You Should Be Doing Craft Shows

    20:23
See all 39 lessons
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About The Class

everything you need to know about the craft fair circuit.


Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. 

You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes


Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.

Topics Covered


Lesson Plan

  1. 01

    Craft Shows Should be a Part of Your Business

    13:22
  2. 02

    Introduction: How to Have a Successful Craft Show Experience

    20:42
  3. 03

    Why You Should Be Doing Craft Shows

    There is serious value in getting your products out and in front of buyers at craft shows and markets.

    20:23
  4. 04

    Is Your Business Ready for a Craft Show?

    25:33
  5. 05

    Now is the Time for Craft Shows

    05:24
  6. 06

    Get Your Product Ready

    30:22
  7. 07

    Branding Your Business

    19:52
  8. 08

    Pricing Your Products

    23:16
  9. 09

    Smaller Craft Shows & Unusual Venues

    07:19
  10. 10

    Research Potential Shows

    32:53
  11. 11

    Apply to a Craft Show

    18:49
  12. 12

    Your Website & Online Presence

    26:02
  13. 13

    Writing About Your Business

    16:25
  14. 14

    Stellar Product Photos

    15:26
  15. 15

    Preparation: Create a Task Timeline

    10:28
  16. 16

    Marketing Before the Craft Show

    05:14
  17. 17

    Recruit Craft Show Assistants

    09:30
  18. 18

    Preparation: Packing Up Before the Show

    09:51
  19. 19

    5 Tips for Preparing Your Display

    03:04
  20. 20

    The Importance of Your Booth Display

    10:12
  21. 21

    Booth Display: Where to Get Inspiration

    06:10
  22. 22

    Brand Your Booth & Signage

    19:32
  23. 23

    Utilize Your Booth Space

    20:42
  24. 24

    Workshopping Booth Displays

    29:20
  25. 25

    Keep Your Customer in Mind

    09:26
  26. 26

    Engage with Your Customers

    19:42
  27. 27

    Sell with Storytelling

    14:52
  28. 28

    Craft Your Pitch

    22:26
  29. 29

    Conquer Craft Show Obstacles

    05:30
  30. 30

    Product Loss Prevention

    19:22
  31. 31

    How to Handle Difficult Customers

    23:47
  32. 32

    Strategies for Busy & Slow Shows

    12:35
  33. 33

    Discounts & At-Show Marketing

    22:52
  34. 34

    Celebrate After the Show

    13:42
  35. 35

    Follow Up with Producers

    07:58
  36. 36

    Connect with Customers

    07:48
  37. 37

    Build Your Community

    05:27
  38. 38

    Evaluate the Show

    17:49
  39. 39

    Plan for the Next Craft Show

    16:00

Meet Your Expert

Nicole Stevenson

For most of her life, Nicole Stevenson had a different answer when asked, “What do you do?”At age 9 when she started her first business, a handmade stationary shop housed in a refashioned refrigerator box in her front yard, she ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Craft Show Secrets Syllabus.pdf
  • pdf Craft Show Readiness Checklist
  • pdf Craft Show Timeline Checklist
  • pdf Profit and Loss Worksheet With Examples
  • pdf Packing Checklist
  • pdf Craft Show List
  • pdf Benefits and Goals Worksheet
  • pdf Branding Worksheet
  • pdf Post Craft Show Checklist
  • pdf Craft Show Application Checklist
  • pdf Brand Mood Board Exercise

100% of students recommend this class.
See what some of them have to say.

  • user-1b0a09

    user-1b0a09

    June 2015

    It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!

  • Lisa Jones

    June 2015

    Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!

  • Creativelive Student

    Creativelive Student

    March 2017

    I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude

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