Skip to main content

Watch Trailer

Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

with Nicole Stevenson

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   Trailer

  •   03 Why You Should Be Doing Craft Shows


Class duration: 10h 19m

See all 39 lessons
  • 10K students

    100% satisfaction guaranteed

  • 100% recommended

    15 student reviews

  • Access anytime


Get the Pass

starting at $25 $13/month*

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class


About The Class

everything you need to know about the craft fair circuit.

Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. 

You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes

Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.

Topics Covered

Lesson Plan

  1. 01

    Craft Shows Should be a Part of Your Business

  2. 02

    Introduction: How to Have a Successful Craft Show Experience

  3. 03

    Why You Should Be Doing Craft Shows

    There is serious value in getting your products out and in front of buyers at craft shows and markets.

  4. 04

    Is Your Business Ready for a Craft Show?

  5. 05

    Now is the Time for Craft Shows

  6. 06

    Get Your Product Ready

  7. 07

    Branding Your Business

  8. 08

    Pricing Your Products

  9. 09

    Smaller Craft Shows & Unusual Venues

  10. 10

    Research Potential Shows

  11. 11

    Apply to a Craft Show

  12. 12

    Your Website & Online Presence

  13. 13

    Writing About Your Business

  14. 14

    Stellar Product Photos

  15. 15

    Preparation: Create a Task Timeline

  16. 16

    Marketing Before the Craft Show

  17. 17

    Recruit Craft Show Assistants

  18. 18

    Preparation: Packing Up Before the Show

  19. 19

    5 Tips for Preparing Your Display

  20. 20

    The Importance of Your Booth Display

  21. 21

    Booth Display: Where to Get Inspiration

  22. 22

    Brand Your Booth & Signage

  23. 23

    Utilize Your Booth Space

  24. 24

    Workshopping Booth Displays

  25. 25

    Keep Your Customer in Mind

  26. 26

    Engage with Your Customers

  27. 27

    Sell with Storytelling

  28. 28

    Craft Your Pitch

  29. 29

    Conquer Craft Show Obstacles

  30. 30

    Product Loss Prevention

  31. 31

    How to Handle Difficult Customers

  32. 32

    Strategies for Busy & Slow Shows

  33. 33

    Discounts & At-Show Marketing

  34. 34

    Celebrate After the Show

  35. 35

    Follow Up with Producers

  36. 36

    Connect with Customers

  37. 37

    Build Your Community

  38. 38

    Evaluate the Show

  39. 39

    Plan for the Next Craft Show


Meet Your Expert

Nicole Stevenson

For most of her life, Nicole Stevenson had a different answer when asked, “What do you do?”At age 9 when she started her first business, a handmade stationary shop housed in a refashioned refrigerator box in her front yard, she ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Craft Show Secrets Syllabus.pdf
  • pdf Craft Show Readiness Checklist
  • pdf Craft Show Timeline Checklist
  • pdf Profit and Loss Worksheet With Examples
  • pdf Packing Checklist
  • pdf Craft Show List
  • pdf Benefits and Goals Worksheet
  • pdf Branding Worksheet
  • pdf Post Craft Show Checklist
  • pdf Craft Show Application Checklist
  • pdf Brand Mood Board Exercise

100% of students recommend this class.
See what some of them have to say.

  • user-1b0a09


    June 2015

    It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!

  • Lisa Jones

    June 2015

    Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!

  • Creativelive Student

    Creativelive Student

    March 2017

    I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)