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Diversifying Your Product Line

with Susie Breuer

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  •   Trailer

  •   02 Overview, Tools, & Credibility


Class duration: 8h 50m

See all 32 lessons
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  • 100% recommended

    9 student reviews

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About The Class

expand your business the smart way.

Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

Susie Breuer is the author of Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection and in this class she’ll help you generate ideas and make smart decisions about expanding your apparel and/or accessories business. You’ll learn how to:

  • Research the market to understand both price and your customers.
  • Build a concept and action plan for starting out
  • Manage multiple product lines
  • Source raw materials and manufacturers

You’ll learn how to accurately assess a product's viability before you waste time and money developing it. Susie will also teach you how to develop a consistent, logical pricing strategy you can use again and again.

Susie makes the complex process of developing a financially solvent product and production plan easy. You’ll get expert-level insights into all aspects of developing a new product and walk away confident that you know everything you need to know to expand your business.

Topics Covered

Lesson Plan

  1. 01

    Product, Market Analysis and Fundamentals

  2. 02

    Overview, Tools, & Credibility

  3. 03

    Concepts and Inspiration

  4. 04

    Your Time and Action Assumptions

  5. 05

    Who's Your Competition?

  6. 06

    Define Your New Product

  7. 07

    What's Your Unfair Advantage?

  8. 08

    Collection Planning

  9. 09

    Building a Collection Pyramid

  10. 10

    Understand Your Price Variables

  11. 11

    Build a Price Structure

  12. 12

    Create Your Collection Plan

  13. 13

    What is a Concept?

  14. 14

    Where to Find Inspiration?

  15. 15

    Color & Fabric

  16. 16

    Build a Concept Board

  17. 17

    What is a Time & Action Plan?

  18. 18

    Understanding Timelines

  19. 19

    Create a Time & Action Plan

  20. 20


  21. 21

    Raw Materials

  22. 22

    Communication and Information Flow

  23. 23

    Growing and Managing the Line

  24. 24

    Understand Key Terminology

  25. 25

    How to Find Suppliers

  26. 26

    How to Document the Process

  27. 27

    How to Build Relationships

  28. 28

    How to Maintain Respectful Communication

  29. 29

    How to Build a Cohesive Line

  30. 30

    How to Manage Your Timeline

  31. 31

    How to Test the Market

  32. 32

    Sustain the Plan


Meet Your Expert

Susie Breuer

As an industry expert in product development and production, Susie Breuer is highly motivated and focused on delivering the best product for her clients.With over 25 years in the business and a leaning towards start ups, and new division builds, ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • xlsx Example Time Action Plan
  • pdf Manufacturing Materials List
  • pdf Time Action Assumptions
  • pdf Diversifying Your Product Line Workbook
  • pdf Example Comp Analysis Sheet
  • pdf Industry Resources
  • pdf Syllabus - Diversifying Your Product Line

100% of students recommend this class.
See what some of them have to say.

  • user-023d31

    May 2015

    Susie has this most amazing experience in business - she is fashion royalty - but has an amazing ability to put all her knowledge across in a way that you can learn so easily. I was so pleased that she could show you how to learn from her experience and it would make sense for your business. Pretty much whatever you are doing. I came away from these sessions with so many ideas. But of course ideas are cheap. She has made me understand how once you have an idea, how to make it real. So many great learnings about avoiding pitfalls, practical check lists and honest to goodness 'know how'. I am already putting her advice into practice and can see I am going to transform my business just because of these classes. I am going to come back to those videos again and again. Thank you so much for making this great resource available.

  • flywheelpress

    May 2015

    I LOVED THIS COURSE. After being a small business owner for 10 years it is easy to focus on what's right on your desk at that very moment instead of evaluating the bigger picture, to forget how to look at what is working as well as what isn't and how to improve upon your process. Courses like this make me want to jump up out of my seat and get back to work. Susie kept me engaged and focused. It can be a long day but time seemed to fly by. I am really glad I got the opportunity to take the course, not only would I take it again but would highly recommend future Creative Live courses and Susie's latest book. Thank you again for the opportunity and now I gotta get back to work!

  • user-92832d

    May 2015

    I thought this course was very well organized. Great source of information. Instructor was very detailed and enjoyed the interaction with others in the chat room. However, I wish the chat box would not constantly log you off when profile is inactive. It's challenging to toggle between taking notes, listening to the instructor and participating in the chat when it constantly logs off a user. Overall, I feel the course has helped me dig deeper into how I produce my products as well as direct steps in building my mission and vision statements. Thank you so much! I'm so glad that my friend referred me to your site!

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