Email Marketing for Crafters
with Abby Glassenberg
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03 An Email List is an Important Business Asset09:23
About The Class
craft emails that facilitate genuine connection.
- Explore the best email software options
- Identify content that engages your subscribers
- Decide how often to send your newsletter and how long it should be
- Learn the “give, give, take” approach and how it can work for you
- Develop tactics to get people to open your email and act on it
- Find out how to grow your list and keep it healthy
Email Marketing for Crafters Intro03:19
Why Does Email Work?11:51
An Email List is an Important Business Asset
Abby explains why your email list is your most important asset and how to grow and protect it.09:23
Software is the Solution21:33
My Newsletter Story14:45
Advertising is Annoying07:12
Your Email is a Gift04:05
Identify Your Why14:18
Give, Give, Take: Make a Value Exchange03:29
Exploring Content Type24:36
Case Study #1: Abby Glassenberg Design25:09
Make It Exclusive02:58
Accuracy is Key03:26
Templates & Branding07:07
Think About Length06:40
Call to Action & the P.S04:07
Write Back, Okay?19:24
Case Study #2: Ann Wood25:25
Build Your List & Keep It Lean41:36
Case Study #3: Indiesew06:43
Game Plan for the Holidays06:05
Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. ... read moreSee instructor's Classes
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100% of students recommend this class.
See what some of them have to say.
Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.
What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.
A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.
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