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Email Marketing for Crafters

with Abby Glassenberg

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  •   03 An Email List is an Important Business Asset


Class duration: 4h 48m

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    9 student reviews

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About The Class

craft emails that facilitate genuine connection.

A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg
Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:

  • Explore the best email software options 
  • Identify content that engages your subscribers
  • Decide how often to send your newsletter and how long it should be 
  • Learn the “give, give, take” approach and how it can work for you 
  • Develop tactics to get people to open your email and act on it 
  • Find out how to grow your list and keep it healthy 

Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics. 

Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.

Topics Covered

Lesson Plan

  1. 01

    Email Marketing for Crafters Intro

  2. 02

    Why Does Email Work?

  3. 03

    An Email List is an Important Business Asset

    Abby explains why your email list is your most important asset and how to grow and protect it.

  4. 04

    Software is the Solution

  5. 05

    My Newsletter Story

  6. 06

    Advertising is Annoying

  7. 07

    Your Email is a Gift

  8. 08

    Market Research

  9. 09

    Identify Your Why

  10. 10

    Give, Give, Take: Make a Value Exchange

  11. 11

    Exploring Content Type

  12. 12

    Case Study #1: Abby Glassenberg Design

  13. 13

    Make It Exclusive

  14. 14

    Accuracy is Key

  15. 15

    Templates & Branding

  16. 16

    Think About Length

  17. 17

    Subject Lines

  18. 18

    Call to Action & the P.S

  19. 19

    Write Back, Okay?

  20. 20

    Case Study #2: Ann Wood

  21. 21


  22. 22

    Build Your List & Keep It Lean

  23. 23

    Case Study #3: Indiesew

  24. 24

    Game Plan for the Holidays


Meet Your Expert

Abby Glassenberg

Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog,, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Kick Start Your Profits
  • pdf 10 Tips Grow Email List Exponentially
  • pdf Market Research Tracker
  • pdf Why Do You Subscribe To Publications
  • pdf Write Enticing Subject Lines
  • pdf Improve Your Holiday Sales Sketch Note

100% of students recommend this class.
See what some of them have to say.

  • Bundle Wade

    August 2015

    Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.

  • Sally


    August 2015

    What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.

  • atjgraphics


    July 2016

    A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.

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