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Etsy 101: Launch Your Handmade Shop

with Marlo Miyashiro

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  •   07 Set Up Your Etsy Profile


Class duration: 2h 8m

See all 14 lessons
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  • 77% recommended

    19 student reviews

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About The Class

establish your own successful shop.

Etsy® is a great way for crafters to sell goods online without having to navigate the complexities of building their own e-commerce site. Learn the absolute best way to set up your own successful shop in Etsy 101: Launch your Handmade Shop with Marlo Miyashiro.

Marlo has been making and selling her goods for more than 20 years. She has a deep knowledge of the Etsy platform and in this class she’ll coach you through every aspect of getting started. You’ll learn how to navigate the Etsy interface and get a complete guide to setting up your shop. Marlo will offer insights on important Etsy policies and protocol so you don’t unwittingly violate Etsy’s rules and she’ll tell you everything you need to know so your store thrives. 

You’ll learn how to:

  • Set up payments and shop policies
  • Begin branding your store
  • Create enticing listings
  • Make your first (and future) sales

Marlo will offer tips on taking great photos for your Etsy® listings and guide you on best practices for descriptions and pricing. She’ll dispel common myths and reveal helpful truths about what it really takes to sell on Etsy. is the world’s most popular e-commerce site for all things handmade, vintage, and craft supplies – find out how you can establish your own successful shop in Etsy 101: Launch your Handmade Shop.

Lesson Plan

  1. 01

    Introduction to Etsy

  2. 02

    Questions to Answer Before Opening an Etsy Shop

  3. 03

    Myths and Truths About Selling on Etsy

  4. 04

    Etsy Seller Guidelines

  5. 05

    Paying and Getting Paid

  6. 06

    Get Ready to Set Up Shop

  7. 07

    Set Up Your Etsy Profile

  8. 08

    Etsy Shop Info and Appearance

  9. 09

    Write Your Etsy Shop Announcement

  10. 10

    Shipping Q&A

  11. 11

    Set Up Your Etsy Listings Manager

  12. 12

    Navigate Your Etsy Dashboard

  13. 13

    Create Your First Listing

  14. 14

    How to Manage Your First Sale in Your Etsy Shop


Meet Your Expert

Marlo Miyashiro

Marlo Miyashiro is a jeweler by trade, crafter of sewn things, teacher of photography techniques at, and mentor / arts business consultant for emerging artists at She has been in the retail and wholesale craft industries for over ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Etsy® 101 - Class Workbook
  • pdf Etsy® 101 - Handmade Value Ebook
  • pdf Etsy® 101 - Tag-Keyword Brainstorm Mini Workbook

77% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    March 2015

    This is an an amazing class. It is great for beginners as well as those who have had their shop up for while. There is something new to learn for everyone on Etsy. Marlo's powerpoints are concise and clear. I was so glad to also get the ebooks so I can go back and review the course while I make changes to my store. I am able to bookmark and work through all the changes. Thanks for this course, Marlo and CreativeLive.

  • user-29a96a

    March 2015

    Marlo's live presentation was terrific! I learned a lot and was motivated to buy her materials. Looking forward to reading her materials in greater depth. Much thanks!

  • Spring Montes

    Spring Montes

    December 2018

    This class is very basic and I think is only helpful if you don't actually want to do any research. 90% of this course you can find for free online and the only really useful information was related to the variety of places that Etsy works in SEO. Her constant giggling made it difficult to get through the whole thing. She seems to have a lot of knowledge that came out from the result of good audience questions, unfortunately, she wasn't able to structure in the same level of dept for the format of this class.

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