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Grow Your Business with YouTube

with Tara Swiger

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  •   01 Class Introduction: How to use YouTube to Sell your Products

  •   05 Set Up Your Home Studio in 2 Minutes for Free


Class duration: 4h 32m

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About The Class

Make and Leverage Videos to Sell Your Products

In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.

Use YouTube to:

  • Build trust with your audience
  • Regularly talk about your business and products in a friendly "behind the scenes way"
  • Demonstrate your subject matter knowledge

We Will cover:

  • How to replicate your customer experience online (mood, brand, attitude)
  • Building community by being yourself
  • How video fits in your brand and business
  • Planning content (lots of idea generation) Including short samples!
  • How to be yourself and comfortable on camera

Topics Covered

Lesson Plan

  1. 01

    Class Introduction: How to use YouTube to Sell your Products

  2. 02

    Myths of YouTube Success

  3. 03

    Why Video can Help your Business

  4. 04

    How to Identify the Goals of Your Videos

  5. 05

    Set Up Your Home Studio in 2 Minutes for Free

  6. 06

    Demo: How to Set Up Your YouTube Channel

  7. 07

    What kind of Videos will Sell your Work?

  8. 08

    About the Interview Format

  9. 09

    About the Vlog Format

  10. 10

    About the Talking Head Format

  11. 11

    Frequency Best Practices

  12. 12

    Which Format is Right for You?

  13. 13

    How to Develop Content that Sells

  14. 14

    How to Crush Self-Doubt

  15. 15

    Demo: Upload your First Video to YouTube

  16. 16

    Guest Expert Joeli Kelly: How to Optimize your Uploads and Get Found

  17. 17

    How to Talk about Yourself

  18. 18

    How to Start your Video

  19. 19

    Sample: VlogBrothers

  20. 20

    Why Nonverbal Communication Matters

  21. 21

    How to Expand your Content Ideas

  22. 22

    Generate a never-ending list

  23. 23

    How to Make It Easy

  24. 24

    How to Make Sales

  25. 25

    5 tips for a Better Video


Meet Your Expert

Tara Swiger

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf YouTube for Business Workbook
  • pdf YouTube Resource Guide

100% of students recommend this class.
See what some of them have to say.

  • Linda E

    October 2017

    Tara Swiger was amazing! Clear, concise and so informative. I loved this course! I am so inspired to get going with my You Tube videos and feel confident with her plan of actions. Thank you Creative Live.

  • Jennie Powell

    Jennie Powell

    October 2017

    Tara made so many excellent points and has made me have a long list of actionable points to help to grow my YouTube presence! She has such a clarity of expression and a friendly manner that I find very easy to learn from.

  • Lori Rochino

    Lori Rochino

    January 2018

    Great video, lots of notes were taken as I got a lot of takeaways to use for my new Youtube channel. Thanks, Tara for a great class!

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