Grow Your Business with YouTube
with Tara Swiger
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01 Class Introduction: How to use YouTube to Sell your Products05:52
05 Set Up Your Home Studio in 2 Minutes for Free13:54
Class duration: 4h 32mSee all 25 lessons
About The Class
Make and Leverage Videos to Sell Your Products
In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.
Use YouTube to:
- Build trust with your audience
- Regularly talk about your business and products in a friendly "behind the scenes way"
- Demonstrate your subject matter knowledge
We Will cover:
- How to replicate your customer experience online (mood, brand, attitude)
- Building community by being yourself
- How video fits in your brand and business
- Planning content (lots of idea generation) Including short samples!
- How to be yourself and comfortable on camera
Class Introduction: How to use YouTube to Sell your Products05:52
Myths of YouTube Success04:58
Why Video can Help your Business05:45
How to Identify the Goals of Your Videos04:07
Set Up Your Home Studio in 2 Minutes for Free13:54
Demo: How to Set Up Your YouTube Channel29:21
What kind of Videos will Sell your Work?02:19
About the Interview Format05:38
About the Vlog Format03:38
About the Talking Head Format12:54
Frequency Best Practices07:51
Which Format is Right for You?15:20
How to Develop Content that Sells14:53
How to Crush Self-Doubt10:51
Demo: Upload your First Video to YouTube04:36
Guest Expert Joeli Kelly: How to Optimize your Uploads and Get Found30:00
How to Talk about Yourself07:21
How to Start your Video06:18
Why Nonverbal Communication Matters13:00
How to Expand your Content Ideas14:59
Generate a never-ending list14:20
How to Make It Easy10:45
How to Make Sales17:57
5 tips for a Better Video08:29
Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). ... read moreSee instructor's Classes
YouTube for Business Workbook
YouTube Resource Guide
100% of students recommend this class.
See what some of them have to say.
Tara Swiger was amazing! Clear, concise and so informative. I loved this course! I am so inspired to get going with my You Tube videos and feel confident with her plan of actions. Thank you Creative Live.
Tara made so many excellent points and has made me have a long list of actionable points to help to grow my YouTube presence! She has such a clarity of expression and a friendly manner that I find very easy to learn from.
Great video, lots of notes were taken as I got a lot of takeaways to use for my new Youtube channel. Thanks, Tara for a great class!
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