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How to Make a Living Selling What You Make

with Megan Auman

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  •   Trailer

  •   01 Class Introduction

  •   07 Pricing Your Products for Profit


Class duration: 19h 59m

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About The Class

The Comprehensive Guide to a Sustainable Business

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.

How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. 

You'll learn how to:

  • Generate revenue from the beginning while balancing longer-term growth 
  • Find the best and worst revenue streams for your products 
  • Set targets, create profitable pricing, and evaluate market demand 
  • Deepen your product line and build your brand 
  • Grow your email list and use social media for long-term growth 
  • Develop production strategies as you start creating more product 
This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.

Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Define Your Big Goals: What Gets You Out of Bed?

    Find out what motivates you, so when things get tough you know what you are working towards. (And why!)

  3. 03

    Finding YOUR Ideal Number

  4. 04

    How Much Should You Pay Yourself an Hour?

  5. 05

    Who is the Ideal Customer for Your Products?

  6. 06

    What is Your Customer Willing to Pay?

  7. 07

    Pricing Your Products for Profit

  8. 08

    Where Does Your Brand Need Work?

  9. 09

    What Are The Strengths and Weaknesses of Your Products?

  10. 10

    What Makes You a Great Business Owner?

  11. 11

    What Should Your Product Be Now?

  12. 12

    Bonuses w/ Purchase

  13. 13

    Bonus w/ Purchase: Your MAL # (ideal #) in Detail

    Are you scared to move forward with your business because you are embarrassed by certain aspects of your brand?

  14. 14

    Bonus with Purchase: Testing Customer Profiles using Facebook ads

  15. 15

    Live Check In

  16. 16

    Shift Your Money Mindset

  17. 17

    How To Finance Your Business

  18. 18

    Are You Ready to Crowdfund?

  19. 19

    Analyze Business Opportunities

  20. 20

    Test the Market by Entering with a BANG

  21. 21

    Plan Your First Big Sales Event

  22. 22

    Market and Promote Your Event: How to Build Buzz

  23. 23

    Make Your Event a Success

  24. 24

    Analyze and Move Forward

  25. 25

    Bonus with Purchase: Calculating ROI

  26. 26

    Evolve Your Product Line

    Gaps in your product line mean you are leaving money on the table. Identify those missed opportunities and fill them.

  27. 27

    Create a Production Strategy

  28. 28

    Plan for Growth and Future Revenue Streams

  29. 29

    Your Big Business Vision

  30. 30

    Draft Your Daily and Monthly Action Plan

  31. 31

    Keep the Momentum Going

  32. 32

    Live Check-in - Finale

  33. 33

    Bonus with Purchase: Adjusting your MAL # with employees and contractors

  34. 34

    Free Bonus: Student Interviews - Catherine Utschig

  35. 35

    Free Bonus: Student Interviews - Christine Herrin

  36. 36

    Free Bonus: Student Interviews - Holly Tanner Straus

  37. 37

    Free Bonus: Student Interviews - Joy Jenkins

  38. 38

    Free Bonus: Student Interviews - Leah Drapkin

  39. 39

    Free Bonus: Student Interviews - Lisa Jones

  40. 40

    Free Bonus: Student Interviews - Monica Jacquay

  41. 41

    Free Bonus: Student Interviews - Richelle


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Class Workbook
  • pdf Private Facebook Group Invite
  • zip MAL in Detail - Numbers Template
  • zip Editable Bootcamp Workbook in Pages Format
  • doc Editable Bootcamp Workbook in Doc Format
  • HD Cost Plus Pricing Elements Bonus Video
  • mp4 How to Talk About Your Products Bonus Video
  • mp4 Trade Show Traffic Flow Bonus Video
  • mp4 Visual Branding Basics Bonus Video
  • xlsx MAL in Detail - Excel Template

100% of students recommend this class.
See what some of them have to say.

  • user a03f28

    July 2015

    Love the shorter and longer format to this class. It keeps me interested and I don't have to schedule a whole day at once, during the free play. Well worth the money if you pay for the class too. Megan is amazing! She really knows business, marketing and has strategies which apply to all kinds of businesses. The work book is 150 pages long and breaks everything down into small bits and teaches you to really think about all aspects of your business. Where you were, are now and best of all where you want to be and how to get there. Highly recommend any of her classes. Thank you so much Megan and Creative Live for bringing us such wonderful content!

  • user-e2bf69


    November 2015

    This course was totally awesome!!! I cannot express enough how fantastic Megan Auman is, what a great teacher she is, and am so thankful she offered it for FREE!!! Wow!!! It was exactly where I was at, stuck and frustrated. Exactly what I needed to begin to get my business off the ground. I am currently implementing all I have learned from her. Rebranding my self, rebuilding my website, new product shots, model shots, list building, etc., etc. I am still connected with the Facebook group, and that is awesome we have that connection to continue helping each other out and using each other as a sounding board. I plan on purchasing the course as soon as I can. I HIGHLY, HIGHLY recommend this course to anyone who is struggling to get their business off the ground and going!!!

  • user-3f5a23

    July 2015

    Thank you Megan for this opportunity. I really liked the first classes. You indicated interesting directions to think about. Even though life verifies the rest it is still worth to become smarter. Great Work! Best regards from Poland. Ewa

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