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How to Make a Living Selling What You Make

with Megan Auman

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  •   Trailer

  •   01 Class Introduction

    19:47
  •   07 Pricing Your Products for Profit

    31:06

Class duration: 19h 59m

See all 41 lessons
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    32 student reviews

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About The Class

The Comprehensive Guide to a Sustainable Business

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.

How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. 

You'll learn how to:

  • Generate revenue from the beginning while balancing longer-term growth 
  • Find the best and worst revenue streams for your products 
  • Set targets, create profitable pricing, and evaluate market demand 
  • Deepen your product line and build your brand 
  • Grow your email list and use social media for long-term growth 
  • Develop production strategies as you start creating more product 
This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.

Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    19:47
  2. 02

    Define Your Big Goals: What Gets You Out of Bed?

    Find out what motivates you, so when things get tough you know what you are working towards. (And why!)

    31:09
  3. 03

    Finding YOUR Ideal Number

    37:13
  4. 04

    How Much Should You Pay Yourself an Hour?

    32:04
  5. 05

    Who is the Ideal Customer for Your Products?

    30:33
  6. 06

    What is Your Customer Willing to Pay?

    38:35
  7. 07

    Pricing Your Products for Profit

    31:06
  8. 08

    Where Does Your Brand Need Work?

    51:31
  9. 09

    What Are The Strengths and Weaknesses of Your Products?

    40:07
  10. 10

    What Makes You a Great Business Owner?

    36:19
  11. 11

    What Should Your Product Be Now?

    43:38
  12. 12

    Bonuses w/ Purchase

    01:33
  13. 13

    Bonus w/ Purchase: Your MAL # (ideal #) in Detail

    Are you scared to move forward with your business because you are embarrassed by certain aspects of your brand?

    05:50
  14. 14

    Bonus with Purchase: Testing Customer Profiles using Facebook ads

    16:27
  15. 15

    Live Check In

    40:19
  16. 16

    Shift Your Money Mindset

    43:12
  17. 17

    How To Finance Your Business

    33:57
  18. 18

    Are You Ready to Crowdfund?

    52:51
  19. 19

    Analyze Business Opportunities

    35:12
  20. 20

    Test the Market by Entering with a BANG

    50:33
  21. 21

    Plan Your First Big Sales Event

    55:31
  22. 22

    Market and Promote Your Event: How to Build Buzz

    57:00
  23. 23

    Make Your Event a Success

    54:17
  24. 24

    Analyze and Move Forward

    33:18
  25. 25

    Bonus with Purchase: Calculating ROI

    20:10
  26. 26

    Evolve Your Product Line

    Gaps in your product line mean you are leaving money on the table. Identify those missed opportunities and fill them.

    59:42
  27. 27

    Create a Production Strategy

    52:12
  28. 28

    Plan for Growth and Future Revenue Streams

    35:47
  29. 29

    Your Big Business Vision

    41:23
  30. 30

    Draft Your Daily and Monthly Action Plan

    44:09
  31. 31

    Keep the Momentum Going

    19:48
  32. 32

    Live Check-in - Finale

    28:59
  33. 33

    Bonus with Purchase: Adjusting your MAL # with employees and contractors

    15:16
  34. 34

    Free Bonus: Student Interviews - Catherine Utschig

    00:54
  35. 35

    Free Bonus: Student Interviews - Christine Herrin

    01:35
  36. 36

    Free Bonus: Student Interviews - Holly Tanner Straus

    01:17
  37. 37

    Free Bonus: Student Interviews - Joy Jenkins

    01:03
  38. 38

    Free Bonus: Student Interviews - Leah Drapkin

    01:08
  39. 39

    Free Bonus: Student Interviews - Lisa Jones

    01:12
  40. 40

    Free Bonus: Student Interviews - Monica Jacquay

    01:12
  41. 41

    Free Bonus: Student Interviews - Richelle

    01:13

Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Class Workbook
  • pdf Private Facebook Group Invite
  • zip MAL in Detail - Numbers Template
  • zip Editable Bootcamp Workbook in Pages Format
  • doc Editable Bootcamp Workbook in Doc Format
  • HD Cost Plus Pricing Elements Bonus Video
  • mp4 How to Talk About Your Products Bonus Video
  • mp4 Trade Show Traffic Flow Bonus Video
  • mp4 Visual Branding Basics Bonus Video
  • xlsx MAL in Detail - Excel Template

100% of students recommend this class.
See what some of them have to say.

  • user a03f28

    July 2015

    Love the shorter and longer format to this class. It keeps me interested and I don't have to schedule a whole day at once, during the free play. Well worth the money if you pay for the class too. Megan is amazing! She really knows business, marketing and has strategies which apply to all kinds of businesses. The work book is 150 pages long and breaks everything down into small bits and teaches you to really think about all aspects of your business. Where you were, are now and best of all where you want to be and how to get there. Highly recommend any of her classes. Thank you so much Megan and Creative Live for bringing us such wonderful content!

  • user-e2bf69

    user-e2bf69

    November 2015

    This course was totally awesome!!! I cannot express enough how fantastic Megan Auman is, what a great teacher she is, and am so thankful she offered it for FREE!!! Wow!!! It was exactly where I was at, stuck and frustrated. Exactly what I needed to begin to get my business off the ground. I am currently implementing all I have learned from her. Rebranding my self, rebuilding my website, new product shots, model shots, list building, etc., etc. I am still connected with the Facebook group, and that is awesome we have that connection to continue helping each other out and using each other as a sounding board. I plan on purchasing the course as soon as I can. I HIGHLY, HIGHLY recommend this course to anyone who is struggling to get their business off the ground and going!!!

  • user-3f5a23

    July 2015

    Thank you Megan for this opportunity. I really liked the first classes. You indicated interesting directions to think about. Even though life verifies the rest it is still worth to become smarter. Great Work! Best regards from Poland. Ewa

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