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How to Build a Business While Learning Your Craft

with Megan Auman

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  •   01 Class Introduction

    10:06
  •   19 Honing Your Craft

    20:57

Class duration: 10h 41m

See all 30 lessons
  • 18K students

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  • 100% recommended

    28 student reviews

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About The Class

learn your craft in a way that helps you build your business

Are you a maker in the first phase of starting a business? You have a great business idea or beautiful product to sell, but not enough time to focus on both your craft AND selling your product. Well, this class is for you. 

Considered one of the most respected crafters in the business, Megan Auman will show you how you can concurrently work on your craft, grow sales, and focus on marketing initiatives that will get customers in the door. Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. 

In this class, she will show you:
  • The who, where, and when of your business; who you should be selling to, where you should sell, and the right time to launch 
  • How to adapt your business and your product line as your business grows 
  • How to make money in the beginning stages of your business that allows you to justify spending more time on your craft
Learn the essential skills needed for having a successful craft business. There's no better time than now, so reserve your spot and turn your craft into a profitable business.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    10:06
  2. 02

    Why Do You Want to Make Money from Your Craft?

    03:52
  3. 03

    Exercise: Take an Honest Look at Your Financial Situation

    12:05
  4. 04

    (A)lways (B)e (R)eleasing

    37:06
  5. 05

    Priority #1: Email List

    49:01
  6. 06

    Priority #2: Your Product Photography

    39:10
  7. 07

    How to Build an Audience

    14:41
  8. 08

    Which Audience Building Strategy is Right for You?

    10:22
  9. 09

    Exercise: Personal Focus Group

    11:49
  10. 10

    Student Examples: Personal Focus Group

    30:50
  11. 11

    Audience Growth Strategy: Search (with Tiffany Whipps)

    28:15
  12. 12

    Student Examples: Search (with Tiffany Whipps)

    21:36
  13. 13

    Audience Growth Strategy: Press (with Brigitte Lyons)

    51:56
  14. 14

    Audience Growth Strategy: Visual Content Creation

    38:58
  15. 15

    Visual Content Creation: Pinterest

    12:28
  16. 16

    Visual Content Creation: Instagram

    33:05
  17. 17

    Student Example: Visual Content Creation

    07:54
  18. 18

    Is Your Growth Strategy Working?

    17:04
  19. 19

    Honing Your Craft

    20:57
  20. 20

    Exercise: Identify Where You Are and Where You Need to Be

    08:38
  21. 21

    How to Optimize Your Experimentation

    12:54
  22. 22

    How to Go From Experimentation to Focus

    22:26
  23. 23

    Student Examples: Finding Your Focus

    16:53
  24. 24

    How to Handle an Evolution in Your Craft

    27:00
  25. 25

    Student Examples: Handling Evolution

    12:39
  26. 26

    Pricing to Support Your Craft

    21:11
  27. 27

    Student Examples: Pricing

    15:48
  28. 28

    Build Your Momentum Plan

    26:58
  29. 29

    Student Examples: Build Your Momentum Plan

    13:51
  30. 30

    Simplify and Celebrate Your Progress

    12:03

Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Grow Your Audience Quick Start Guide
  • pdf Build a Business Class Workbook

100% of students recommend this class.
See what some of them have to say.

  • Liana Badea

    Liana Badea

    March 2019

    I truly enjoyed this class, as it is very detailed, but straight to the point. 30 modules, more than 10 hours, it is so worth it! I also loved the interactive part of it. Building your business from scratch is not easy, there is so much to do. This class gave me some important pointers and valuable guidance, thank you Megan! I strongly recommend this class to anyone who wants to work smarter, not harder and be successful.

  • Kristen Girard

    January 2017

    Fantastic class! If you have never taken a Megan Auman class, this is the perfect one to start with. It filled in some knowledge gaps that I didn't know I had. Lots of great basic knowledge that I haven't been able to find elsewhere. Super helpful!

  • Maike Armstrong

    Maike Armstrong

    January 2017

    First of all, it's so fun to learn from Megan! She is so motivating and enthusiastic – making you feel great about your business even when you are just starting out. The class is well put together, easy to follow and has simple, actionable steps to follow in order to actually move forward. I definitely recommend you check it out for yourself!

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