How to Build a Business While Learning Your Craft
Megan Auman
Lessons
Class Trailer
1
Class Introduction
10:05 2Why Do You Want to Make Money from Your Craft?
03:51 3Exercise: Take an Honest Look at Your Financial Situation
12:05 4(A)lways (B)e (R)eleasing
37:06 5Priority #1: Email List
49:00 6Priority #2: Your Product Photography
39:09 7How to Build an Audience
14:40 8Which Audience Building Strategy is Right for You?
10:21
9
Exercise: Personal Focus Group
11:48 10Student Examples: Personal Focus Group
30:50 11Audience Growth Strategy: Search (with Tiffany Whipps)
28:14 12Student Examples: Search (with Tiffany Whipps)
21:36 13Audience Growth Strategy: Press (with Brigitte Lyons)
51:56 14Audience Growth Strategy: Visual Content Creation
38:57 15Visual Content Creation: Pinterest
12:27 16Visual Content Creation: Instagram
33:04 17Student Example: Visual Content Creation
07:54 18Is Your Growth Strategy Working?
17:04 19Honing Your Craft
20:57 20Exercise: Identify Where You Are and Where You Need to Be
08:37 21How to Optimize Your Experimentation
12:53 22How to Go From Experimentation to Focus
22:25 23Student Examples: Finding Your Focus
16:52 24How to Handle an Evolution in Your Craft
26:59 25Student Examples: Handling Evolution
12:39 26Pricing to Support Your Craft
21:11 27Student Examples: Pricing
15:48 28Build Your Momentum Plan
26:58 29Student Examples: Build Your Momentum Plan
13:51 30Simplify and Celebrate Your Progress
12:02Class Description
Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
Are you a maker in the first phase of starting a business? You have a great business idea or beautiful product to sell, but not enough time to focus on both your craft AND selling your product. Well, this class is for you.
Considered one of the most respected crafters in the business, Megan Auman will show you how you can concurrently work on your craft, grow sales, and focus on marketing initiatives that will get customers in the door. Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.
In this class, she will show you:
- The who, where, and when of your business; who you should be selling to, where you should sell, and the right time to launch
- How to adapt your business and your product line as your business grows
- How to make money in the beginning stages of your business that allows you to justify spending more time on your craft
Learn the essential skills needed for having a successful craft business. There's no better time than now, so reserve your spot and turn your craft into a profitable business.
Class Materials
Bonus Materials with Purchase
Grow Your Audience Quick Start Guide
Build a Business Class Workbook