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Make Your Creative Business Uniquely Irresistible

with April Bowles-Olin

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  •   Trailer

  •   03 Your One Sentence Message


Class duration: 5h 11m

See all 21 lessons
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  • 100% recommended

    13 student reviews

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About The Class

stand out in a crowd.

Streaming for Free on Tuesday, 6/21

Whether you’re trying to stand out among thousands of online sellers or a hundred fellow crafters and makers at a trade show, the ability to distinguish yourself from the competition is a required skill for every creative entrepreneur. April Bowles-Olin will show you how to make your business unique by differentiating yourself and making your business a magnet to your target customer.

April will help you cultivate a deeper confidence in your product through developing a more nuanced understanding of your brand. You’ll explore what makes your business original, how to “bake” that uniqueness into your brand, and how to use it to inspire customers to choose you. You’ll learn how essential it is to understand the stories of your customers, and how to motivate those customers to broaden their stories to include your company.

If you’re ready to be the one customers excitedly and confidently choose, no matter how many other options they may have, this course is a must.

Topics Covered

Lesson Plan

  1. 01

    Your Favorite Brands

  2. 02

    What You Stand For

  3. 03

    Your One Sentence Message

  4. 04

    Why Choose You?

  5. 05

    The Unique Brand Trifecta

  6. 06

    Your Definition of Success

  7. 07

    Your Passion Projects

  8. 08

    Why You?

  9. 09

    What You Know to Be True

  10. 10

    The Gold Is In the Difference

  11. 11

    Get to Know Your Customers

  12. 12

    Use What You Know

  13. 13

    Customers Not Numbers

  14. 14

    Your Customer Service Plan

  15. 15

    Customer Experience

  16. 16

    The Five Objection Profiles

  17. 17

    Importance of Story

  18. 18

    What Buying Choices Say About Us

  19. 19

    Your Unique About Page

  20. 20

    Create a Sense of Belonging

  21. 21

    Habits & Stories


Meet Your Expert

April Bowles-Olin

April Bowles-Olin is a writer, creative business consultant, marketing strategist, and photography dabbler. She wants to live in a world where artists and makers adore their blogs, write with confidence and know how to get their unique work in front ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Tip Sheet Bonus.pdf
  • pdf Workbook.pdf

100% of students recommend this class.
See what some of them have to say.

  • Christine Aseka

    Christine Aseka

    November 2014

    Thanks for this awesome course with all these useful tips, a great workbook and an amazing April Bowles Olin. I simply love the way she shares her experiences in a natural, lovely and authentic way. I'm absolutely connecting with heart and mind.

  • user 1398898075234654

    user 1398898075234654

    June 2016

    This week I watched April's course and was riveted by her presentation and the volume of content she provided. She is a true professional in terms of her knowledge and experience and yet her presentation skills are fun and enjoyable to watch. This course is chock full of valuable and much needed information, and it is well worth your time and money to watch and invest. April does an outstanding job in all of the courses she offers, and once you become a fan of hers you will be a fan for life.

  • KarenHarveyCox


    March 2015

    April, I purchased your class and I love what you have created. The workbook helped me to identify key points that I needed to think about. I have had a business for a while now, and I wanted to give my shop and blog a fresh look. I certainly got exactly what I was looking for in your videos and most of all with your fabulous hand-outs and workbook. Your style is A-dorable and although I am 66 years old, I am never too old to learn something new. April, you will always be successful in everything that you do because your passion is contagious. Thank you. I am sitting here this morning with a notebook and your workbook. You have helped me identify points about my business that I was overlooking. By going through the process, I feel wonderful about my products and have a new outlook. You are amazing! Karen

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