Marketing for Crafters: Build your Customer Path
with Tara Swiger
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free
01 How to Start a Craft Business and Develop a Customer Path34:22
04 Hi! - How People Find Your Craft Business23:07
About The Class
get the people who love your products to pay for them.
As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets the people who love your products to pay for them again and again.
Capturing someone’s attention for long enough to entice them to buy is a major victory for small business owners. Learn how to incite people’s interest and pave a path to purchase once you have it. Tara Swiger is a marketer and yarn artist who has helps other creators activate their businesses through smart marketing and strategic sales plans. In Marketing for Crafters: Building Your Customer Path you’ll learn how to set yourself up to sell and how to nurture customers so they keep coming back.
You already make awesome stuff! Join Tara Swiger for Marketing for Crafters: Building Your Customer Path and master selling it.
How to Start a Craft Business and Develop a Customer Path34:22
How Does Your Online Presence Feel?18:23
What Your Online Presence Needs36:12
Hi! - How People Find Your Craft Business23:07
A Guide to Discovery Online & the Real World26:46
Making Online Assets that are Shareable24:42
Enticing the Handmade Goods Buyer Into Your World23:49
The Power of Email for Craft Businesses21:51
Creating Marketing Content That Connects29:01
Buy: That Magic Moment22:14
Make a Clear Offer19:40
How to Keep'em Coming Back to Your Craft Business20:23
Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). ... read moreSee instructor's Classes
Resource Guide for Marketing for Crafters
Crafting an Effective Blog
Marketing for Crafters Bibliography
Marketing for Crafters Workbook
100% of students recommend this class.
See what some of them have to say.
I spent the last 3 days with Tara Swiger in this amazing class. There was so much information that I knew I was going to purchase the series within the first 2 hours into the first days session. It is something I will want to go over again and again. I'm not going to try to revamp every area of my business at once, but it's nice to know I have the tools to work on each part separately, then go back to the series and work on another part. Purchasing the entire 3 days gives me the freedom to go through each step thoroughly and within in my own time frame knowing I can go back and watch it as many times as I need to. Tara makes everything so easy to understand and grasp. She not only gives you the "what" to do, she gives you the "why" you need to do it. Her metaphor of using a path to get your customers from where they are to where you are is perfect for us visual learners! Thank you Tara and CreativeLive -
Tara's great to watch and listen to and it is a good class. I am finding cross-over in a lot of the 'business classes' in terms of content so I have heard most of this before. You will get more out of the class if you haven't watched/bought many CreativeLive classes.
This was a great course, with very clear step-by-step instructions. Even if you're a complete beginner. Thank you!
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)