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Marketing for Crafters: Build your Customer Path

with Tara Swiger

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  •   01 How to Start a Craft Business and Develop a Customer Path

    34:22
  •   04 Hi! - How People Find Your Craft Business

    23:07

Class duration: 5h 0m

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  • 3K students

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  • 100% recommended

    4 student reviews

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About The Class

get the people who love your products to pay for them.

As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets the people who love your products to pay for them again and again.

Capturing someone’s attention for long enough to entice them to buy is a major victory for small business owners. Learn how to incite people’s interest and pave a path to purchase once you have it. Tara Swiger is a marketer and yarn artist who has helps other creators activate their businesses through smart marketing and strategic sales plans. In Marketing for Crafters: Building Your Customer Path you’ll learn how to set yourself up to sell and how to nurture customers so they keep coming back.

You already make awesome stuff! Join Tara Swiger for Marketing for Crafters: Building Your Customer Path and master selling it.  

Topics Covered


Lesson Plan

  1. 01

    How to Start a Craft Business and Develop a Customer Path

    34:22
  2. 02

    How Does Your Online Presence Feel?

    18:23
  3. 03

    What Your Online Presence Needs

    36:12
  4. 04

    Hi! - How People Find Your Craft Business

    23:07
  5. 05

    A Guide to Discovery Online & the Real World

    26:46
  6. 06

    Making Online Assets that are Shareable

    24:42
  7. 07

    Enticing the Handmade Goods Buyer Into Your World

    23:49
  8. 08

    The Power of Email for Craft Businesses

    21:51
  9. 09

    Creating Marketing Content That Connects

    29:01
  10. 10

    Buy: That Magic Moment

    22:14
  11. 11

    Make a Clear Offer

    19:40
  12. 12

    How to Keep'em Coming Back to Your Craft Business

    20:23

Meet Your Expert

Tara Swiger

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Resource Guide for Marketing for Crafters
  • pdf Crafting an Effective Blog
  • pdf Marketing for Crafters Bibliography
  • pdf E-Course
  • pdf Marketing for Crafters Workbook

100% of students recommend this class.
See what some of them have to say.

  • PaperFlora

    July 2014

    I spent the last 3 days with Tara Swiger in this amazing class. There was so much information that I knew I was going to purchase the series within the first 2 hours into the first days session. It is something I will want to go over again and again. I'm not going to try to revamp every area of my business at once, but it's nice to know I have the tools to work on each part separately, then go back to the series and work on another part. Purchasing the entire 3 days gives me the freedom to go through each step thoroughly and within in my own time frame knowing I can go back and watch it as many times as I need to. Tara makes everything so easy to understand and grasp. She not only gives you the "what" to do, she gives you the "why" you need to do it. Her metaphor of using a path to get your customers from where they are to where you are is perfect for us visual learners! Thank you Tara and CreativeLive -

  • Julz P

    Julz P

    April 2017

    Tara's great to watch and listen to and it is a good class. I am finding cross-over in a lot of the 'business classes' in terms of content so I have heard most of this before. You will get more out of the class if you haven't watched/bought many CreativeLive classes.

  • user-6804be

    May 2017

    This was a great course, with very clear step-by-step instructions. Even if you're a complete beginner. Thank you!

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