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Optimize Your Online Store

with Andreea Ayers

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  •   Trailer

  •   01 Class Introduction

  •   05 What is the Call to Action on Your Homepage


Class duration: 5h 20m

See all 21 lessons
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    12 student reviews

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About The Class

create a site that reflects your brand and gets customers to buy.

Running your own online store gives you control over the sales process and allows you to create a space that fully reflects your brand. It also comes with a lot of responsibility and can quickly become a major source of stress. Learn the right way to optimize your e-commerce website from Andreea Ayers.

Andreea has started and sold three companies in the last five years. As the owner-operator of a successful organic soap line and founder of a six-figure t-shirt business, she knows exactly what it takes to build a business online. In Optimize Your Online Store, Andreea will teach you how to create a website that reflects your brand and encourages customers to buy. 

She’ll teach you how to:

  • Set up a homepage that encourages immediate connection
  • Create an about page that builds trust
  • Write product descriptions that do the selling for you
  • Turn browsers into paying customers

When you run your own online store you have to customize it so that when people do come, they trust you enough to actually make a purchase. Andreea will teach you how to analyze and improve your site so that visitors feel confident in you and your products and are converted into lifelong customers.

By the end of this class, you’ll know exactly what you need to do to ensure that your website reflects your brand, is trustworthy and encourages people to buy.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    The Right Image & Text on Your Homepage

  3. 03

    Highlight Customer’s Lifestyle on Homepage

  4. 04

    Create an Irresistible Opt In Offer on Homepage

  5. 05

    What is the Call to Action on Your Homepage

  6. 06

    Best Homepage Layouts

  7. 07

    Main Purpose of Your About Page

  8. 08

    About Page: Customer First, Your Story Second

  9. 09

    About Page: Write Your Story

  10. 10

    About Page: Your Call to Action

  11. 11

    Create “In-Store Feeling” with Product Photos/Videos

  12. 12

    6 Steps to Write a Product Description that Sells

  13. 13

    Use Product Photos to Increase Sales

  14. 14

    Use Product Videos to Increase Sales

  15. 15

    Build Trust Through Reassurance

  16. 16

    SEO for Your Product Pages

  17. 17

    Choose Your Shopping Cart Platform

  18. 18

    Types of Shopping Cart Platforms

  19. 19

    Trust Signals & Why They Matter

  20. 20

    Use Your Blog to Increase Your Sales

  21. 21

    Develop Your Plan of Action


Meet Your Expert

Andreea Ayers

Andreea Ayers is a successful entrepreneur who has started and sold three companies over the last five years and currently runs two. As the founder of, she helps entrepreneurs who wish to launch a consumer product line through retail ... read more

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Bonus Material

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  • pdf Course Workbook
  • pdf Syllabus

100% of students recommend this class.
See what some of them have to say.

  • Adri


    June 2016

    This class is perfect! A great overview and explanation of what you need. I really like the simplicity and after watching it for free I bought it so I could pause it and implement the ideas as I went through the course. I love my page website now and highly suggest this class!

  • Creativelive Student

    July 2017

    Wow! I bought this class on a whim and didn't expect to get as much out of it as I did. It is to the point, filled with really good information and presented really well. I am so glad I got it. We are about to redo our website and I feel a lot more confident about doing it right now.

  • Julz P

    Julz P

    March 2017

    Andreea is such a delight to watch, no wonder she does well in business, I want to buy from her and she isn't even selling me anything! Refreshing, very good for anyone looking for help with their website and connecting with your audience.

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