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PR for Crafters

with Andreea Ayers

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  •   Trailer

  •   01 Shift Your Thinking About Publicity


Class duration: 5h 9m

See all 19 lessons
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  • 100% recommended

    9 student reviews

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About The Class

your step-by-step guide to getting and managing press.

Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demands of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.

No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell. 

You’ll learn how to:

  • Find out what magazine editors are working on and who to contact
  • Tailor pitches to magazines, bloggers, and other media outlets
  • Increase sales after you get a press mention

Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.

Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.

Click here to view and purchase Andreea's Increase Your Online Sales bundle.

Topics Covered

Lesson Plan

  1. 01

    Shift Your Thinking About Publicity

    Andreea explains why and how can get buyers to your website with a few good press mentions.

  2. 02

    What is Publicity & Do You Need It?

  3. 03

    Andreea's Journey with PR

  4. 04

    Using PR to Get Your Products in Stores

  5. 05

    A Word About Press Releases

  6. 06

    Define the Goals of Your PR Plan

  7. 07

    The Importance of Knowing Your Story

  8. 08

    Get Your Brand Media Ready

  9. 09

    PR Editorial Calendars & Lead Times

  10. 10

    Getting Your Products in Blogs

  11. 11

    Steps to Get Your Products Featured in Blogs

  12. 12

    The Perfect Pitch

  13. 13

    Helpful Tips for Working with Bloggers

  14. 14

    How to Get Your Products in Magazines

  15. 15

    Building Your Media List

  16. 16

    How to Craft an Email to Magazines

  17. 17

    How NOT to Pitch to Magazines

  18. 18

    Using Press Mentions to Get More Sales

  19. 19

    Create Your Own PR Plan


Meet Your Expert

Andreea Ayers

Andreea Ayers is a successful entrepreneur who has started and sold three companies over the last five years and currently runs two. As the founder of, she helps entrepreneurs who wish to launch a consumer product line through retail ... read more

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Bonus Material

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  • pdf PR For Crafters Syllabus.pdf

100% of students recommend this class.
See what some of them have to say.

  • Andrea


    November 2015

    I kept waiting for some good and more detailed info but it just never came. She said a lot "We'll cover this later" but then the info she gave was superflual. Overall it's good basic info about how the PR world works, so if you know nothing about it it can be useful. Anyway, I was expecting more details and also printed documents we could download as there isn't any document to download in this course. When she talked about the editorial calendar I wish I could have it already printed so I could follow the speach instead of having to pause it every time to copy it. She gave lots of reasons to why you should consider doing one thing or another (ex. to write a blogger, magazine, etc) but not so many info on how to do it. If only it had written information and some more examples (like writting emails) it would've been great. But don't get me wrong: there is SOME GOOD AND VALUABLE INFORMATION on the course, but I just don't know if it's worth the price.



    June 2015

    This class was so jam packed with useful and current information. It deals with issues that did not even exist as recent as last year. I made drastic changes to my social media outlets and forums, that have greatly improved my fan base. Andreea is an amazing roll model, teacher, and example of success.

  • user-189667

    May 2015

    I watched all three days of this course, and it has helped my mom and I in so many ways. We started a soap business in late 2014, and nothing we did worked. So we are currently regrouping, and with all the information we learned from Andreea we feel so much more confident this time around. Anyone looking to do great things with their company needs to see these 3 courses. Creative Live great decision on having Andreea on here.

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