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Product Line Strategy: Expand Your Offerings

with Megan Auman

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  •   01 Why You Need to Create New Products on a Regular Basis


Class duration: 2h 24m

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    11 student reviews

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About The Class

Develop and Launch the Right Mix of Products

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. 

In this class, you’ll learn how to:

  • Come up with new product ideas that sell 
  • Fit new products into your existing brand 
  • Narrow your focus and plot a course for success
  • Strategically launch your new products into the market
  • Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

Topics Covered

Lesson Plan

  1. 01

    Why You Need to Create New Products on a Regular Basis

  2. 02

    What Holds You Back from Creating New Products?

  3. 03

    The 4 Step Product Expansion System

  4. 04

    Step 1: Find Your Next Direction

  5. 05

    Exercise: What's Working with Your Offerings

  6. 06

    What’s Working: Student Example

  7. 07

    Exercise: Identify the Gaps in Your Product Offering

  8. 08

    Identify the Gaps: Student Example

  9. 09

    Exercise: Look to Your Passions to Inspire Your New Product Offering

  10. 10

    Step 2: Declare Your Intention for Your New Product Line

  11. 11

    Declare Your Intention: Student Example

  12. 12

    Step 3: Develop Distinctive Design Ideas

  13. 13

    Exercise: Gather Outside Inspiration

  14. 14

    Exercise: Carry Over the Common Threads from Previous Designs

  15. 15

    Carry Over the Common Threads: Student Example

  16. 16

    Exercise: Design Your New Product Ideas Without Judgement

  17. 17

    Step 4: Evaluate Your Ideas for Market Success

  18. 18

    Exercise: Identify the Unknowns in Creating New Products

  19. 19

    Exercise: Consider Production Costs

  20. 20

    Consider Production Coasts: Student Example

  21. 21

    Exercise: Look for Market Support

  22. 22

    Moving Forward with Your New Product Line


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Expand Your Product Offering Class Workbook
  • pdf MALSWYM Private Facebook Group Invite

100% of students recommend this class.
See what some of them have to say.

  • Francesca Balagtas

    January 2016

    This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!

  • I Must Draw

    I Must Draw

    January 2016

    Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.

  • Danielle Celeste

    Danielle Celeste

    January 2016

    Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!

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