Simple Email Marketing for Makers
with Megan Auman
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01 Class Introduction09:29
Class duration: 4h 48mSee all 25 lessons
About The Class
Leverage Email to Gain Customers and Boost Sales
Email can be one of the most powerful tools to market your business, connect with your customers and—most importantly—make sales!
You have your email list, but what do you do now?
Simple Email Marketing for Makers will give you the confidence to write, design and build an effective email that will drive people to your online store to purchase products.
Megan will take you step-by-step through her process of creating compelling and product-focused emails that will get more click-throughs and steer interested customers to your website.
In this class you will learn to do the following:
- Get your email marketing set up the right way, using the right software
- Turn social media followers into email subscribers
- Develop the ideal email frequency for your specific business
- Use email to cultivate customer loyalty
If you feel stressed about how to reach your customers via email, or it’s taking you too long to write and create an email, then Simple Email Marketing for Makers will solve all your email marketing woes.
Don’t Fear the Send!
Email Marketing Myths that are Causing You Stress08:50
Challenge: Find Your Email Marketing Role Models03:32
Why Email Marketing Matters11:35
Setting Process-Based Goals for Your Email Marketing05:55
Getting Your Email List Set Up the Right Way07:00
Tutorial: Setting Up Your List in Mail Chimp09:15
Challenge: Personal List Invite06:16
Picking an Opt-In Incentive for Your Email List25:08
Tutorial: Creating a Welcome Email (Auto Responder)10:33
Strategies for Getting People to Join Your List32:48
Hot Seat: Optimizing Your Website for Email Capture05:11
What to Do When Email Opt-Ins Are Slow06:56
Challenge: Set Up Your Welcome Auto Responder01:11
How Often Should You Email Your List?15:04
Getting Inside The Mind of Your Customer11:58
What Do I Include in My Emails?26:38
Writing Email Subject Lines (That Get Opened!)13:25
Tutorial: Creating an Email in MailChimp10:46
Hot Seat: Let's Write an Email!06:32
Challenge: Email Your List (Yes, right now!)01:29
Create an Email Editorial Calendar09:59
Hot Seat: Create Your Email Editorial Calendar06:42
Setting Goals + Measuring Results17:28
Maintaining Momentum: What to Do if You Fall off the Wagon24:53
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read moreSee instructor's Classes
Before You Hit Send Checklist
Website Optimization Checklist
Email Marketing Workbook
100% of students recommend this class.
See what some of them have to say.
What a great class. It's easy to watch thanks to the bite-size classes (in some of your other courses, segments are too long) and Megan's almost every sentence is packed with easily actionable, immediately implementable tips. She knows what she's talking about and delivers it with super likeable confidence. And I learnt SO MUCH invaluable stuff. Super recommend this class to all creative makers that desire to connect with their audience and sell sell sell
This class is amazing! Megan is fantastic! She really relates information in such a way to give you a real understanding of the subject and breaks down each step. I took pages of notes to implement right away. She really motivates and gets you excited about growing and building your business! Thanks so much Megan!
I've been emailing my list weekly consistently for more than a year, and I still took away a ton of great information! I learned so much that will help me plan more quickly, get the emails written faster, and - best of all - make them more effective at converting into sales. Thanks so much, Megan!
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