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Simple Email Marketing for Makers

with Megan Auman

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  •   01 Class Introduction


Class duration: 4h 48m

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    12 student reviews

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About The Class

Leverage Email to Gain Customers and Boost Sales

Email can be one of the most powerful tools to market your business, connect with your customers and—most importantly—make sales!
You have your email list, but what do you do now?
Simple Email Marketing for Makers will give you the confidence to write, design and build an effective email that will drive people to your online store to purchase products.

Megan will take you step-by-step through her process of creating compelling and product-focused emails that will get more click-throughs and steer interested customers to your website.

In this class you will learn to do the following:

  • Get your email marketing set up the right way, using the right software
  • Turn social media followers into email subscribers
  • Develop the ideal email frequency for your specific business
  • Use email to cultivate customer loyalty

If you feel stressed about how to reach your customers via email, or it’s taking you too long to write and create an email, then Simple Email Marketing for Makers will solve all your email marketing woes.

Don’t Fear the Send!

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Email Marketing Myths that are Causing You Stress

  3. 03

    Challenge: Find Your Email Marketing Role Models

  4. 04

    Why Email Marketing Matters

  5. 05

    Setting Process-Based Goals for Your Email Marketing

  6. 06

    Getting Your Email List Set Up the Right Way

  7. 07

    Tutorial: Setting Up Your List in Mail Chimp

  8. 08

    Challenge: Personal List Invite

  9. 09

    Picking an Opt-In Incentive for Your Email List

  10. 10

    Tutorial: Creating a Welcome Email (Auto Responder)

  11. 11

    Strategies for Getting People to Join Your List

  12. 12

    Hot Seat: Optimizing Your Website for Email Capture

  13. 13

    What to Do When Email Opt-Ins Are Slow

  14. 14

    Challenge: Set Up Your Welcome Auto Responder

  15. 15

    How Often Should You Email Your List?

  16. 16

    Getting Inside The Mind of Your Customer

  17. 17

    What Do I Include in My Emails?

  18. 18

    Writing Email Subject Lines (That Get Opened!)

  19. 19

    Tutorial: Creating an Email in MailChimp

  20. 20

    Hot Seat: Let's Write an Email!

  21. 21

    Challenge: Email Your List (Yes, right now!)

  22. 22

    Create an Email Editorial Calendar

  23. 23

    Hot Seat: Create Your Email Editorial Calendar

  24. 24

    Setting Goals + Measuring Results

  25. 25

    Maintaining Momentum: What to Do if You Fall off the Wagon


Meet Your Expert

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Before You Hit Send Checklist
  • pdf Website Optimization Checklist
  • pdf Email Marketing Workbook

100% of students recommend this class.
See what some of them have to say.

  • user-cceb33


    April 2018

    What a great class. It's easy to watch thanks to the bite-size classes (in some of your other courses, segments are too long) and Megan's almost every sentence is packed with easily actionable, immediately implementable tips. She knows what she's talking about and delivers it with super likeable confidence. And I learnt SO MUCH invaluable stuff. Super recommend this class to all creative makers that desire to connect with their audience and sell sell sell

  • Gina

    May 2017

    This class is amazing! Megan is fantastic! She really relates information in such a way to give you a real understanding of the subject and breaks down each step. I took pages of notes to implement right away. She really motivates and gets you excited about growing and building your business! Thanks so much Megan!

  • Creativelive Student

    May 2017

    I've been emailing my list weekly consistently for more than a year, and I still took away a ton of great information! I learned so much that will help me plan more quickly, get the emails written faster, and - best of all - make them more effective at converting into sales. Thanks so much, Megan!

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