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Start a Handmade Business

with Kari Chapin

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  •   Trailer

  •   12 Free Preview: Tips for Craft Shows


Class duration: 15h 24m

See all 39 lessons
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  • 93% recommended

    43 student reviews

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About The Class

lay the foundation that will ensure your business’s success.

Most artists and crafters are easily inspired to create new work, but getting inspired to build a business that shares that work with the world can sound like a much more daunting prospect. Kari Chapin, author of The Handmade Marketplace and Grow Your Handmade Business, is ready to teach you everything you need to know to break into the online marketplace and share your work with the world.

Kari will help you determine the online sales venue that’s best suited to your handmade goods. You’ll learn about the pros and cons of both selling through an existing online marketplace (like Supermarket or Etsy®) and setting up your own independently-operated website. You’ll also develop the optimal marketing strategy for sharing your products with the world, from social media to blogging to branding and packaging. Kari will cover essential best practices for running a successful crafting business, including confidently setting price points, creating media kids, acting as your own publicist, and much more.

No matter what you make, this course will give you the confidence to see the things you have to offer as uniquely valuable to customers, the inspiration to take your work to new heights, and the foundation you need to ensure your business’s success.

Topics Covered

Lesson Plan

  1. 01

    11 Pre-Show

  2. 02

    Creating the Lifestyle You Want

  3. 03

    Benefits of Owning Your Own Business

  4. 04

    Setting Intentions and Goals

  5. 05

    Fear and Unexpected Success

  6. 06

    Facing Your Fears

  7. 07

    Knowing Your Ideal Customer

  8. 08

    Building a Customer Profile

  9. 09

    Ideal Customer FAQ

  10. 10

    Preparing for a Craft Show

  11. 11

    Booth Q and A

  12. 12

    Free Preview: Tips for Craft Shows

    Great tips for getting in and setting up a profitable table at a craft show.

  13. 13

    11 Wrap-Up

  14. 14

    21 Pre-Show

  15. 15

    Whats in a Name?

  16. 16

    Selling Online

  17. 17

    Customer Communication

  18. 18

    What is Marketing?

  19. 19

    Engaging Marketing

  20. 20

    Small Object Photography

  21. 21

    Shoot: DIY Lightbox

  22. 22


  23. 23


  24. 24

    Policies and Item Descriptions

  25. 25

    21 Wrap-Up

  26. 26

    32 Pre-Show

  27. 27

    Blogging vs Websites

  28. 28

    Social Media

  29. 29

    Accounting and The Law

  30. 30

    Records are Fun

  31. 31

    Business Plans

  32. 32

    Press and Media Coverage

  33. 33

    Media and Press Q&A

  34. 34

    Venues for Press

  35. 35

    Thanks and Credits

  36. 36

    Product Development

  37. 37

    Crafting Success

  38. 38

    Defining Success

  39. 39

    32 Wrap-Up


Meet Your Expert

Kari Chapin

Kari Chapin is a best-selling author, teacher, mentor and consultant. Her books, The Handmade Marketplace and Grow Your Handmade Business help people around the world make get closer to making their creative business dreams come true. Her inspirational style and ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Marlos Photo Notes and Light Box Instructions
  • pdf Start a Handmade Business - Workbook
  • zip Karis Inspirational HD Wallpaper
  • pdf Kari Chapin Bonus Starter Pack

93% of students recommend this class.
See what some of them have to say.

  • Cathy


    June 2014

    Kari Chapin's course, Start a Handmade Business, was a game-changer for me. Her content was presented in such an accessible, engaging, easy-to-digest, and oftentimes hilarious way. At the same time, she did not sugar-coat things. Having a handmade business is a job and requires work. I love that she emphasized that fact. Not only did she give the nut and bolts of how to start a handmade business but spent a lot of time on the emotional component of being an artist trying to sell her work. Her guests (Skype and in-studio) were well-chosen and showed the rapport she has with her community. This showed that she lives what she teaches. The interaction with the studio audience and online community was integral to the course because it showed real-life examples of business owners at varying stages in their career. (I was so lucky to be one of the studio audience members. I will forever be grateful for this opportunity!) This class was a comprehensive look at handmade businesses that everyone from fledgling businesses to more established businesses can benefit from. I highly recommend this course! Thank you Kari for sharing your mind-blowing wisdom and warm and fuzzy heart with us! And thank you CreativeLive for having this awesome resource for the creative community! --Cathy Pascual,

  • Domesticraft


    June 2014

    Well, it's been a few days since the course and I am still pumped. Kari said a few things in particular that I needed to hear and I'm so grateful for that. I have been involved in the facebook group she put together and I am so happy about that. It's an awesome resource and my fellow creatives have been very helpful and encouraging. I totally recommend this course to any creative entrepreneur at any stage in their journey. Plus she is cute, funny and has just the right amount of snarkiness. I so enjoyed it!

  • Creativelive Student

    Creativelive Student

    June 2014

    I loved this course with Kari Chapin! Her wealth of information delivered with such an honest and funny voice was refreshing and inspiring. I have accomplished things in the last few days that have languished on my to-do list for a year or more, largely due to this class. Kari is very down-to-earth and just plain adorable! I highly recommend this course for anyone creative who has or wants to have their own business.

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