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Turn Your Etsy Shop into a Sales Machine

with Lisa Jacobs

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  •   01 Introduction to Workshop

  •   04 Etsy is a Tool For Your Business


Class duration: 11h 23m

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About The Class

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Topics Covered

Lesson Plan

  1. 01

    Introduction to Workshop

  2. 02

    The Anatomy of a First Impression

  3. 03

    The Truth About Online Business

  4. 04

    Etsy is a Tool For Your Business

  5. 05

    What is Shop Cohesion?

  6. 06

    Common Etsy Mistakes to Avoid

  7. 07

    Product Photography Overview

  8. 08

    Your Product Photography Checklist

  9. 09

    How to List Titles Properly

  10. 10

    Shop Cohesion Checklist

  11. 11

    Examples of Best-Selling Etsy Shops

  12. 12

    Get Your Shop Found On Etsy with Tim Adam

  13. 13

    Etsy Shop Critiques with Lisa and Tim

  14. 14

    The Etsy Buying Process

  15. 15

    Copywriting for Etsy

  16. 16

    Find Your Ideal Customer

  17. 17

    How to Stand Out On Etsy

  18. 18

    Find New Customers For Your Etsy Shop

  19. 19

    Intro To "Market Your Etsy Shop"

  20. 20

    The Etsy Marketing That Matters

  21. 21

    The Etsy Marketing System

  22. 22

    Your Etsy Sales Funnel

  23. 23

    Gain Exposure For Your Etsy Shop

  24. 24

    Why You Should Create A Marketing Goal

  25. 25

    What Should Be In Your Etsy Marketing Strategy?

  26. 26

    Build An Etsy Marketing Calendar

  27. 27

    Examples of Etsy Marketing Strategies

  28. 28

    A Facebook Strategy That Works

  29. 29

    How to Go From 0 to 30k on Instagram w/ Kara Benz

  30. 30

    Etsy Marketing Review

  31. 31

    Build Your Own Etsy Marketing Campaign

  32. 32

    Marketing Plans That Won

  33. 33

    Boost Your Marketing With Paid Advertsing

  34. 34

    Advertise Your Etsy Shop

  35. 35

    When to Add Advertising

  36. 36

    Build An Ad Strategy

  37. 37

    What Type of Ad Should You Run?

  38. 38

    Create Your First Ad Campaign

  39. 39

    How to Ride a Trend

  40. 40

    How to Write An Ad

  41. 41

    Attract the Right Customers

  42. 42

    Set Your Advertising Budget

  43. 43

    Example of An Ad Campaign That Won


Meet Your Expert

Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.  ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf How To Beat The Overcrowded Market Guide
  • pdf Build a Storefront That Sells by Lisa Jacobs
  • pdf Ideal Customer Workbook by Lisa Jacobs
  • pdf Your Best Year Wall Planner
  • pdf Market Your Etsy® Shop by Lisa Jacobs

98% of students recommend this class.
See what some of them have to say.

  • kathleenc


    March 2016

    The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.

  • TheRecycledLibrary


    March 2016

    Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

  • Kaitlynd B Zimmer

    Kaitlynd B Zimmer

    March 2016

    Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer

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