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Wholesale Marketing to Retailers

with Katie Hunt

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  •   Trailer

  •   06 How to Reach Retailers

    06:33
See all 11 lessons
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  • 100% recommended

    8 student reviews

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About The Class

learn how to sell your handmade goods to retailers.

Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.

In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:

  • Building a wholesale mailing list 
  • Creating a simple, tiered marketing system 
  • Choosing the best times to reach out to retailers 
  • The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach 
  • Key messaging strategies and the importance of product photos 
You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.

Topics Covered


Lesson Plan

  1. 01

    Introduction to Workshop

    05:21
  2. 02

    Hear First Hand From a Retailer w/ Julie O'Brien

    26:22
  3. 03

    Where To Start With Your Mailing List

    05:55
  4. 04

    How to Capture And Organize Your Contacts

    09:53
  5. 05

    Mailing List Resources

    06:18
  6. 06

    How to Reach Retailers

    06:33
  7. 07

    When to Reach Retailers

    12:58
  8. 08

    Make it Easy For a Buyer to Buy

    08:23
  9. 09

    The Art of the Follow Up

    15:29
  10. 10

    The Art of the Follow Be Strategic in Your Retailer Relationship

    21:34
  11. 11

    How to Buy This Conference

    01:23

Meet Your Expert

Katie Hunt

Katie is the founder of Tradeshow Bootcamp, a business strategist and mentor to creative entrepreneurs.  Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.  She frequently speaks and writes articles on topics relating to selling wholesale, growing your client base, marketing strategies, business planning and managing life as a small business owner. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Marketing To Retailers Guide
  • pdf Wholesale Marketing To Retailers Workbook

100% of students recommend this class.
See what some of them have to say.

  • Tracy Clarke

    February 2016

    Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.

  • Katy Casey

    February 2016

    This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!

  • Alex Gagné

    February 2016

    This was incredibly helpful. I did Paper Camp last year with Katie and this has been a fabulous refresh and reminded me of everything I need to do. (which is A LOT!) Katie awesome!

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