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Designing Marketing Graphics in Photoshop and Illustrator

with Paul Trani

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Class duration: 1h 26m

See all 9 lessons
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About The Class

Adobe Photoshop and Illustrator are powerful graphic design tools. You can use them to layout websites, make logos, and produce design elements. Learn all about the features tailored for graphic design and how to use them in Designing Marketing Graphics in Photoshop and Illustrator.

In this course Adobe Senior Evangelist, Paul Trani, will take you through the fundamentals of design, show the fundamentals of making a logo in Illustrator, and share the basics of image editing in Photoshop. Paul will cover:

  1. Design fundamentals
  2. Creating a mood board
  3. Logo design
  4. Branding elements
  5. Social media strategies that work

He’ll also cover do’s and don’ts when it comes to social media. Then, armed with that information Paul will show you how to apply those techniques in Photoshop to make compelling social media posts for your brand.

Lesson Plan

  1. 01

    Class Introduction: Design Fundamentals

  2. 02

    Creating Graphics in Illustrator

  3. 03

    Using Type in Illustrator

  4. 04

    Creating a Branding Library

  5. 05

    Creating Effective Marketing Graphics

  6. 06

    Global Image Adjustments

  7. 07

    Touching Up Photos in Photoshop

  8. 08

    Selecting and Removing Backgrounds

  9. 09

    Completing Marketing Materials with Photos, Graphics and Text


Meet Your Expert

Paul Trani

Paul Trani is Senior Worldwide Creative Cloud Evangelist for Adobe® focusing on helping designers create award-winning work for the web, desktop and mobile devices.Connect with Paul online: Website | Facebook | Twitter | Vimeo | Pinterest | Google + | ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Lacey Heward

    Lacey Heward

    June 2019

    This was by far my most helpful class for graphic design!! I've watched so many classes, and even went to school and didn't learn the tricky tools in Illustrator and Photoshop I just learned today! And it was so short!! I didn't have to watch hours of tutorials to learn it! In one day I already feel like a master designer! Thank you, Paul, for sharing your expertise, tools, and tricks! You solved so many problems for me today! :-)

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