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Branding 101: The Complete Toolkit

with Danielle McWaters

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  •   01 Introduction To Class

  •   03 Finding Your Brand Identity


Class duration: 2h 34m

See all 9 lessons
  • 21K students

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  • 79% recommended

    34 student reviews

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About The Class

Build and manage your image successfully


What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. 

She’ll guide you through the process of branding your business from start to finish, including how to:

  • Establish a point of view through tone, messaging and voice 
  • Define your vision, core values and how you position yourself in the market 
  • Create a visual style guide that provides a reference for color, typography, and image styling
This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

Lesson Plan

  1. 01

    Introduction To Class

  2. 02

    Define Your Brand

  3. 03

    Finding Your Brand Identity

  4. 04

    Creating A Brand Moodboard

  5. 05

    Choosing Colors For Your Brand

  6. 06

    Selecting Typefaces For Your Brand

  7. 07

    Your Brand Voice And Imagery

  8. 08

    Create A Style Guide

  9. 09

    Keys To Branding Success


Meet Your Expert

Danielle McWaters

Danielle McWaters is a creative who specialized in design, direction, and branding. After graduating from Boston University with a BA photojournalism, Danielle decided to branch off and pursue another passion, graphic design. She joined the creative team at Benefit Cosmetics and paralleled her on job training with a two-year design program through UC Berkeley Extension. After six years of working on product packaging and global advertising campaigns, she left to start her own boutique design studio, Designsake Studio, based here in San Francisco. Currently she is working with both established and start-up companies on branding and packaging projects. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Brand Questionnaire
  • pdf Branding 101 - Companion
  • pdf Branding 101 - Resources
  • zip Style Guide Templates
  • pdf Style Guide Example - Slow Candle Co

79% of students recommend this class.
See what some of them have to say.

  • - Emma -

    September 2019

    Just finished watching the course. Absolutely loved it! I have no experience in branding at all and this course has given me so much information that will help me a lot. I am so excited to get started and creating my brand style sheet. Thank you so much Danielle you were brilliant! Constructive criticism: If would be better if you knew the information rather than reading off the screen in front of you. Paraphrasing would help, too. But very good job nonetheless!

  • user-c111d3

    November 2016

    This was so comprehensive and the resources are wonderful! I couldn't recommend this course enough. I loved the deep dive into the colors, type, and all visual aspects of a brand.

  • Vivian Bustamante

    November 2016

    Great information with handy resources to use after and apply into our own project. The concepts explained made it more clear and I loved the quotes Danielle used to explain this words we heard a lot when talking about branding, the mission, vision, etc. These weren't clear to me up until this point. Thanks so much!

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