Branding 101: The Complete Toolkit
with Danielle McWaters
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01 Introduction To Class26:35
03 Finding Your Brand Identity10:32
Class duration: 2h 34mSee all 9 lessons
About The Class
Build and manage your image successfully
What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding.
She’ll guide you through the process of branding your business from start to finish, including how to:
- Establish a point of view through tone, messaging and voice
- Define your vision, core values and how you position yourself in the market
- Create a visual style guide that provides a reference for color, typography, and image styling
Introduction To Class26:35
Define Your Brand34:49
Finding Your Brand Identity10:32
Creating A Brand Moodboard09:10
Choosing Colors For Your Brand09:46
Selecting Typefaces For Your Brand20:11
Your Brand Voice And Imagery11:50
Create A Style Guide17:24
Keys To Branding Success13:51
Danielle McWaters is a creative who specialized in design, direction, and branding. After graduating from Boston University with a BA photojournalism, Danielle decided to branch off and pursue another passion, graphic design. She joined the creative team at Benefit Cosmetics and paralleled her on job training with a two-year design program through UC Berkeley Extension. After six years of working on product packaging and global advertising campaigns, she left to start her own boutique design studio, Designsake Studio, based here in San Francisco. Currently she is working with both established and start-up companies on branding and packaging projects. ... read moreSee instructor's Classes
Branding 101 - Companion
Branding 101 - Resources
Style Guide Templates
Style Guide Example - Slow Candle Co
79% of students recommend this class.
See what some of them have to say.
Just finished watching the course. Absolutely loved it! I have no experience in branding at all and this course has given me so much information that will help me a lot. I am so excited to get started and creating my brand style sheet. Thank you so much Danielle you were brilliant! Constructive criticism: If would be better if you knew the information rather than reading off the screen in front of you. Paraphrasing would help, too. But very good job nonetheless!
This was so comprehensive and the resources are wonderful! I couldn't recommend this course enough. I loved the deep dive into the colors, type, and all visual aspects of a brand.
Great information with handy resources to use after and apply into our own project. The concepts explained made it more clear and I loved the quotes Danielle used to explain this words we heard a lot when talking about branding, the mission, vision, etc. These weren't clear to me up until this point. Thanks so much!
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