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Logo Design 101

with Tim Frame

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  •   01 Course Introduction

    02:54
  •   03 Standard Logo Types

    30:17
See all 22 lessons
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    4 student reviews

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About The Class

conceive, develop, and produce a logo.

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish. 

You’ll learn about:

  • Researching and gathering relevant info
  • Concepting, refining, and rendering a design
  • Producing identity standards and basic style guide
  • Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.


Lesson Plan

  1. 01

    Course Introduction

    02:54
  2. 02

    What is a Logo?

    06:26
  3. 03

    Standard Logo Types

    30:17
  4. 04

    Defining the Project

    09:25
  5. 05

    Formulating a Creative Brief

    03:51
  6. 06

    Logo Design Research

    25:26
  7. 07

    Brainstorming: Word Mapping

    28:55
  8. 08

    Brainstorming Logo Ideas

    16:05
  9. 09

    Thumbnail Sketches

    37:18
  10. 10

    Exploring Type Solutions

    18:00
  11. 11

    Manipulating and Customizing Letterforms

    21:59
  12. 12

    Drawing and Manipulating Letterforms in Illustrator

    23:00
  13. 13

    Logo Execution Styles

    09:04
  14. 14

    Logo Explorations in Illustrator

    27:31
  15. 15

    Considerations for Applying Color

    08:05
  16. 16

    Formatting Concept Work for Presentation

    10:22
  17. 17

    Tips for Presenting to the Client

    04:36
  18. 18

    Preparation of Final Artwork Files

    13:24
  19. 19

    Logo Standards

    12:04
  20. 20

    Copyright and Trademark Basics

    09:10
  21. 21

    Contract Basics

    07:26
  22. 22

    Final Thoughts

    02:25

Meet Your Expert

Tim Frame

Tim Frame has over 20 years experience as a designer and illustrator, designing logos, icons, brand identity systems, retail graphics, environmental graphics, packaging and print. This experience includes work for Fortune 500 companies as well as some of the nation's leading deign firms and advertising agencies. He has been recognized for design excellence by some of the industry's leading organizations and publications including: Communication Arts, Graphis, How and Print Magazine. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Client Logo Presentation Format.pdf
  • pdf Logo Standards Guide.pdf
  • pdf Manipulating Letterforms.pdf
  • HD Manipulating Letterforms by Hand HD.mp4
  • Low Manipulating Letterforms by Hand LOW.mp4
  • HD Manipulating Letterforms in Adobe Illustrator HD.mp4
  • Low Manipulating Letterforms in Adobe Illustrator LOW.mp4
  • pdf Syllabus

75% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    November 2016

    It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.

  • Creativelive Student

    Creativelive Student

    February 2016

    This class started off with some decent advice about brainstorming before creating the logo. However, there wasn't really anything about psychology behind elements of a logo or much about design rules in regard to shape. Sometimes the concepts were painfully easy but drawn out for 30 min (the brainstorming portions). I actually fell asleep watching these because, I'm sorry, but his voice really drones on and it is super boring to listen to. He's clearly very good at logo design, as evidenced by how quickly he was sketching all kinds of great logo ideas. However, it is hard to learn from him because of all the long pauses and the lack of excitement in his voice. If you are looking for a class to just learn the basic steps behind drawing the logo, this class is ok, but there are parts I would listen to like 2 minutes of and skip the rest because its so boring and redundant.

  • saeed alqaydi

    saeed alqaydi

    August 2016

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