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Logo Design for Your Small Business

with Matthew Jervis

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  •   01 Course Introduction

  •   05 Creating Your Logo: Ideation & Research


Class duration: 2h 30m

See all 16 lessons
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    16 student reviews

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About The Class

Concept, create and produce a logo for your business.

Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Join Matthew for this class, and you’ll learn:

  • What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
  • How to create preliminary sketches of your logo, import it to the computer, and add color
  • How to prepare logo files for many different use cases, from printed business cards to social media icons.
This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need. 

The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.

Software Used: Adobe Illustrator CC 2015.3

Lesson Plan

  1. 01

    Course Introduction

  2. 02

    What is a Logo and What Makes it Successful

  3. 03

    What Kind of Logos are There?

  4. 04

    Logo Creation Considerations

  5. 05

    Creating Your Logo: Ideation & Research

  6. 06

    Creating Your Logo: Brainstorming, Sketching, & Typography

  7. 07

    Color & Logo Refinement

  8. 08

    Logo Review and Finalization

  9. 09

    Introduction to Photography Logo Case Study

  10. 10


  11. 11

    Directions and Brainstorming

  12. 12

    Getting Feedback

  13. 13

    Logo Refinement

  14. 14


  15. 15

    Logo Production

  16. 16



Meet Your Expert

Matthew Jervis

Matthew Jervis is an innovation consultant and program instructor based in the San Francisco Bay Area. After years spent as a branding designer and art director, Matthew began leveraging his professional experience and training into working in education as a lesson designer and instructor for kids; kindergarten through graduate school. ... read more

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Bonus Material

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  • jpg Color Mood Wheel
  • jpg Colors Wheel
  • jpg Creative Process Wheel
  • jpg Key Questions

93% of students recommend this class.
See what some of them have to say.

  • patricia villamil

    June 2017

    I want to thank Matthew for a great insight into designing a logo. I am not an artist, have no creative experience in the digital or marketing or banding world, and because of this class, I actually designed a logo! I want to open a small kids art studio for classes in my neighborhood and I was looking to design my own logo to use in a Wordpress site and small scale branding/marketing and some building signage, and thanks to Matthew's easy and sensible approach to design, i was able to it. I def. recommend this class.

  • Lacey Heward

    Lacey Heward

    August 2018

    Loved all the prep work info and how that translates into a great logo design. The class was easy to follow, the instructor answered some great questions, and it was a great overview of how to create a logo.

  • Creativelive Student

    July 2016

    Great intro to logo design. Matthew outlined some great steps to take to kick off my logo creation process. I think I'll be able to save a lot of time and money working with a pro for final design as I'll be able to come to them with a more clear idea of what I'm looking for.

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