Logo Design for Your Small Business
with Matthew Jervis
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01 Course Introduction03:56
05 Creating Your Logo: Ideation & Research15:02
About The Class
Concept, create and produce a logo for your business.
Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.
Join Matthew for this class, and you’ll learn:
- What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
- How to create preliminary sketches of your logo, import it to the computer, and add color
- How to prepare logo files for many different use cases, from printed business cards to social media icons.
The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.
Software Used: Adobe Illustrator CC 2015.3
What is a Logo and What Makes it Successful02:14
What Kind of Logos are There?03:38
Logo Creation Considerations04:56
Creating Your Logo: Ideation & Research15:02
Creating Your Logo: Brainstorming, Sketching, & Typography31:29
Color & Logo Refinement30:19
Logo Review and Finalization24:35
Introduction to Photography Logo Case Study04:59
Directions and Brainstorming05:45
Matthew Jervis is an innovation consultant and program instructor based in the San Francisco Bay Area. After years spent as a branding designer and art director, Matthew began leveraging his professional experience and training into working in education as a lesson designer and instructor for kids; kindergarten through graduate school. ... read moreSee instructor's Classes
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92% of students recommend this class.
See what some of them have to say.
I want to thank Matthew for a great insight into designing a logo. I am not an artist, have no creative experience in the digital or marketing or banding world, and because of this class, I actually designed a logo! I want to open a small kids art studio for classes in my neighborhood and I was looking to design my own logo to use in a Wordpress site and small scale branding/marketing and some building signage, and thanks to Matthew's easy and sensible approach to design, i was able to it. I def. recommend this class.
Loved all the prep work info and how that translates into a great logo design. The class was easy to follow, the instructor answered some great questions, and it was a great overview of how to create a logo.
Great intro to logo design. Matthew outlined some great steps to take to kick off my logo creation process. I think I'll be able to save a lot of time and money working with a pro for final design as I'll be able to come to them with a more clear idea of what I'm looking for.
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