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Logo Design: Wordmarks

with Michael Stinson

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  •   01 Types of Logos & Wordmark Classifications

    12:22

Class duration: 5h 7m

See all 11 lessons
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    4 student reviews

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About The Class

where logos & type join forces.

The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.

In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time. 

You’ll learn:

  • How to draw and customize letterforms
  • Working with digital vectors and bézier curves
  • Pairing personalities with symbols

Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.


Lesson Plan

  1. 01

    Types of Logos & Wordmark Classifications

    12:22
  2. 02

    Assignment 1: Analyze the Mark

    29:22
  3. 03

    Assignment 1: Concepting a Wordmark

    39:49
  4. 04

    Assignment 1: Sketching Letterforms

    30:27
  5. 05

    Assignment 1: Sketching Continued

    39:00
  6. 06

    Assignment 1: Finalizing for Digitizing

    24:58
  7. 07

    Assignment 1: Digitizing Sketches

    35:34
  8. 08

    Assignment 1: Critique

    06:59
  9. 09

    Assignment 2: Typeface & Symbols Part 1

    40:10
  10. 10

    Assignment 2: Typeface & Symbols Part 2

    29:15
  11. 11

    Assignment 2: Critique

    19:39

Meet Your Expert

Michael Stinson

Michael Stinson is a founding partner and Creative Director at Ramp Creative as well as instructional director for the company's educational typography program, TypeEd. He has created business­transforming work for brands such as Quiksilver, Wet Seal, K2, CWS Capital Partners ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Michael Stinson - Keynote.pdf
  • pdf Michael Stinson - Whisky Type Overview.mp4
  • pdf Michael Stinson - Whisky Type Slides.pdf
  • pdf Michael Stinson - Logo Design -- Materials Needed For Course Activities.pdf
  • pdf Michael Stinson - Wordmarks Brief.pdf
  • pdf Michael Stinson -- Wordmarks Handout.pdf
  • pdf Michael Stinson - Why is Type Important - Article.pdf

100% of students recommend this class.
See what some of them have to say.

  • kathleenc

    kathleenc

    December 2014

    Great class. It's nice to see your sketching/thinking process. Love seeing the tracing paper and ruler.

  • user-b4d49e

    December 2014

    Thank you so much for the amazing course. Learned a lot of stuff even as a beginner.

  • Creativelive Student

    December 2014

    Great course, thanks very much!

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