Logo Design: Wordmarks
with Michael Stinson
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free
01 Types of Logos & Wordmark Classifications12:22
Class duration: 5h 7mSee all 11 lessons
About The Class
where logos & type join forces.
The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.
In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time.
- How to draw and customize letterforms
- Working with digital vectors and bézier curves
- Pairing personalities with symbols
Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.
Types of Logos & Wordmark Classifications12:22
Assignment 1: Analyze the Mark29:22
Assignment 1: Concepting a Wordmark39:49
Assignment 1: Sketching Letterforms30:27
Assignment 1: Sketching Continued39:00
Assignment 1: Finalizing for Digitizing24:58
Assignment 1: Digitizing Sketches35:34
Assignment 1: Critique06:59
Assignment 2: Typeface & Symbols Part 140:10
Assignment 2: Typeface & Symbols Part 229:15
Assignment 2: Critique19:39
Michael Stinson is a founding partner and Creative Director at Ramp Creative as well as instructional director for the company's educational typography program, TypeEd. He has created businesstransforming work for brands such as Quiksilver, Wet Seal, K2, CWS Capital Partners ... read moreSee instructor's Classes
Michael Stinson - Keynote.pdf
Michael Stinson - Whisky Type Overview.mp4
Michael Stinson - Whisky Type Slides.pdf
Michael Stinson - Logo Design -- Materials Needed For Course Activities.pdf
Michael Stinson - Wordmarks Brief.pdf
Michael Stinson -- Wordmarks Handout.pdf
Michael Stinson - Why is Type Important - Article.pdf
100% of students recommend this class.
See what some of them have to say.
Great class. It's nice to see your sketching/thinking process. Love seeing the tracing paper and ruler.
Thank you so much for the amazing course. Learned a lot of stuff even as a beginner.
Great course, thanks very much!
See what students have created
swipe left to see more student works
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)