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Bold & Fearless Design

with James Victore

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  •   08 Working with the Client


Class duration: 7h 45m

See all 26 lessons
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  • 84% recommended

    20 student reviews

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About The Class

don’t be boring.

An empowered designer is a truly creative designer. Let designer, author, artist, and activist, James Victore show you how to trust your instinct and embrace imperfection in Bold & Fearless Design.

When you follow the trends your ideas stagnate and you don’t create the kind of memorable pieces that get you noticed. Victore knows the antidote to that creative rut. Victore has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. His commercial work continues to wow by being sexy, strong, and memorable.

Learn how you can make work that is captivating and uniquely you by taking a behind-the-scenes look at this renowned designer’s method, thinking, and inspiration. Victore will talk about playing with different tools (not just digital ones) and rethinking the role of a designer. 

You’ll learn:

  • Exercises for generating concepts and design solutions
  • How to incorporate your hand into your work
  • Unexpected image-making tools and techniques
  • Software strategies for turning the analog into digital

Poster design inspiration is the perfect blank canvas for experimentation. Posters can be adapted for anything from a book covers to dinner plates. In this class, the poster format provides a launching point for discussing by-hand design and reimagining creative possibilities.

Don’t be boring. Watch Bold & Fearless Design with James Victore and energize your unique creative spark.

Lesson Plan

  1. 01

    Bonus Video: Workhorse Fonts

  2. 02

    Let's Start Unlearning

  3. 03

    Why Posters?

  4. 04

    The Cliché

  5. 05

    Show Me the Critique

  6. 06

    Litter Poster Assignment: The Brief

  7. 07

    Answering the Client Brief

  8. 08

    Working with the Client

    Designers often imagine that clients won’t value creativity or experimentation, but that simply isn’t true.

  9. 09

    Start with a Power Pose

  10. 10

    Generating Ideas: Sketches & Pushups

  11. 11

    Inspiration: Seeking the Muse

  12. 12

    Identify & Eliminate Distraction

  13. 13

    The Setting for Making

  14. 14

    The Tools for Mark Making

  15. 15

    Customizing the Mark Making Tools

  16. 16

    Mark Making Tools Game Show

  17. 17

    Review Game Show Work

  18. 18

    Picking the Right Visual Media

  19. 19

    Feck Perfuction

  20. 20

    Paying Attention to Your Obsessions

  21. 21

    Learn, Forget, & Then Design

  22. 22

    What is "Success"?

  23. 23

    D.O.P Case Study

  24. 24

    Litter Poster Critique: Online Students

  25. 25

    Litter Poster Critique: In-Studio Students

  26. 26

    Middle Name Ceremony


Meet Your Expert

James Victore

James Victore is an artist, author, and activist who teaches people how to illuminate their individual gifts in order to achieve personal greatness. James is widely known for his timely wisdom and impassioned views about design and it’s place in ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf James Victore - 10 Type Rules
  • pdf James Victore - Bold and Fearless Poster Design Course Supplies.pdf
  • pdf James Victore - Litter Poster Client Brief.pdf
  • pdf James Victore - Suggested Reading List.pdf

84% of students recommend this class.
See what some of them have to say.

  • Jephiner


    January 2015

    I am not a graphic designer, I'm an artist, but this class translates beautifully. James' teaching style is nothing short of delicious - fresh, alive, fun, exciting - while being full of depth and poignant, valuable content, much of which transcends medium and brings value to any creative individual. I found particular value in the lessons around tools (and altering tools), the criteria for good work, the need to infuse your opinion into your work, the value of abandoning perfection, paying attention to cancer that is one's ego and that we are meant to be creators, and not 'the help'. More than anything else though, I benefited from being reminded, with such a burning passion, that we are not put on this earth to pay a mortgage and support a family, but to identify our true work and to bring it into existence in this world. So nice to reminded of something I know but forget on a regular basis. One of the best online classes I have ever taken - a real home run.

  • dlevans


    January 2015

    I loved this course! Exceeded every notion I had. The design, concepts and principles were fun, funny and insightful. But James went so far beyond the "poster design" and into the philosophy, thinking, inspiration - huge! I am so glad I watched this course not only for the quick wit and fast humor (Jame's is smart! Sharp... And Really Funny - compliments his teaching and design), but the reading list he suggests, ways to nudge your creativity and the fashion with which he gets you thinking... Invaluable! Organic, Rich, Impact and message - this course has the design "how-to" covered, the real pearls are Jame's humble experience and generosity. Great Course... Oh, and check out his book! "Victore! or, Who Died and Made You Boss?" Inspiration and fun!

  • Creativelive Student

    February 2015

    Came to this course (and site) via Anna Dorfman's blog. Loved the motivational and philosophical aspects of the course. Very entertaining and inspirational. Also loved listening to Victore discuss his own work and process-- the stories of how he got specific ideas, tinkered with them, perfected them, etc.. As for the critiques of student and online work, I didn't find them very useful. I would love to see him pick out a few of the very best, and then give his own short and sweet-- and specific-- insights into how HE would improve them. Or just abandon the critiques entirely and instead show and discuss more of his own or other successful designers' work. Overall, fun and inspirational, with some helpful tips.

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