Building a Brand Book: When, Why, & How
with Josh Silverman
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01 Introduction to Workshop07:56
02 What Makes Up a Brand?09:39
Class duration: 3h 32mSee all 11 lessons
About The Class
how to develop, disseminate, and use brand guidelines.
- What a brand guide is and how to use it
- Components of a brand guide and how to create your own
- How large and small businesses apply brand guidelines
Introduction to Workshop07:56
What Makes Up a Brand?09:39
Why Are Brands So Important?13:06
Consistency & Setting Up Standards17:51
What Makes a Great Brand07:34
Your Brand Book: Story & Content Strategy40:52
Your Brand Book: Logos & Visuals09:36
No Brand Lives in a Vacuum34:47
Increase Brand Visibility33:24
Take Action On Your Brand Guide09:28
Have the Right Conversations28:26
Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder and CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs ... read moreSee instructor's Classes
Brand Standards Levels Guide
66% of students recommend this class.
See what some of them have to say.
WOW, really worth the money, information is real, up to date, the quality of audient also good, they ask really real question, not those kind of 'performance' course. Thanks!
This class has potential, but misses the mark for me. The first thing that I noticed was the fact that the video and the sound do not sync with each other. It feels like you are watching a foreign move with English dubbed over the lip movements of another language. It is often hard to hear the audience questions as they do not hand around the usual 'creative live wireless audience microphone' and I think that was a mistake. The topic is a good one and the speaker is appears to understand his craft but a lot of the 'talk' in the first few videos could be removed by a clear definition of terms in the very very beginning of the class. If feels like it is flowing on an off the cuff manner and is lacking the structure that Creative Live known for. Instead of spending so much time asking the students about their understanding of what brand identity is and way to many quotes... I would like to see some practical how to advice early on in the class. I would love to see more classes covering this topic from people like Sean Adams or Alina Wheeler :) I am sure this class will get better the further I get into it and I normally do not write a review before I have listened to the entire class. Also I purchased it at a deeply discounted rate so even with those issues factored it is is still work what I payed for it. :)
Absolutely relevant and interesting content, made through example classes. The way the material is exposed is very good. One single critic, since the headline is really precise on the topic I expected more on the "how" but the course doesn't really teach a "system" to create a brandbook, like choosing wich documents are to be included and how to make and expose them depending with the client needs. The course is all about the why explained through case studies, which is good but partly neglect the headline promise. Anyway this is still an excellent course but I thought it would be useful to point out this aspect.
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