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Building a Brand Book: When, Why, & How

with Josh Silverman

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  •   Trailer

  •   01 Introduction to Workshop

    07:56
  •   02 What Makes Up a Brand?

    09:39

Class duration: 3h 32m

See all 11 lessons
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About The Class

how to develop, disseminate, and use brand guidelines.

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 

Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 

You’ll learn: 


  • What a brand guide is and how to use it 
  • Components of a brand guide and how to create your own 
  • How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

Lesson Plan

  1. 01

    Introduction to Workshop

    07:56
  2. 02

    What Makes Up a Brand?

    09:39
  3. 03

    Why Are Brands So Important?

    13:06
  4. 04

    Consistency & Setting Up Standards

    17:51
  5. 05

    What Makes a Great Brand

    07:34
  6. 06

    Your Brand Book: Story & Content Strategy

    40:52
  7. 07

    Your Brand Book: Logos & Visuals

    09:36
  8. 08

    No Brand Lives in a Vacuum

    34:47
  9. 09

    Increase Brand Visibility

    33:24
  10. 10

    Take Action On Your Brand Guide

    09:28
  11. 11

    Have the Right Conversations

    28:26

Meet Your Expert

Josh Silverman

Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder and CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs ... read more

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Bonus Material

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  • pdf Brand Standards Levels Guide

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