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Building a Brand Book: When, Why, & How

with Josh Silverman

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  •   Trailer

  •   01 Introduction to Workshop

  •   02 What Makes Up a Brand?


Class duration: 3h 32m

See all 11 lessons
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    7 student reviews

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About The Class

how to develop, disseminate, and use brand guidelines.

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 

Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 

You’ll learn: 

  • What a brand guide is and how to use it 
  • Components of a brand guide and how to create your own 
  • How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

Lesson Plan

  1. 01

    Introduction to Workshop

  2. 02

    What Makes Up a Brand?

  3. 03

    Why Are Brands So Important?

  4. 04

    Consistency & Setting Up Standards

  5. 05

    What Makes a Great Brand

  6. 06

    Your Brand Book: Story & Content Strategy

  7. 07

    Your Brand Book: Logos & Visuals

  8. 08

    No Brand Lives in a Vacuum

  9. 09

    Increase Brand Visibility

  10. 10

    Take Action On Your Brand Guide

  11. 11

    Have the Right Conversations


Meet Your Expert

Josh Silverman

Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder and CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Brand Standards Levels Guide

57% of students recommend this class.
See what some of them have to say.

  • Yi Ji

    Yi Ji

    December 2017

    WOW, really worth the money, information is real, up to date, the quality of audient also good, they ask really real question, not those kind of 'performance' course. Thanks!

  • Rifter

    June 2016

    Absolutely relevant and interesting content, made through example classes. The way the material is exposed is very good. One single critic, since the headline is really precise on the topic I expected more on the "how" but the course doesn't really teach a "system" to create a brandbook, like choosing wich documents are to be included and how to make and expose them depending with the client needs. The course is all about the why explained through case studies, which is good but partly neglect the headline promise. Anyway this is still an excellent course but I thought it would be useful to point out this aspect.



    October 2015

    Great course !!!

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