Building a Brand Book: When, Why, & How
with Josh Silverman
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01 Introduction to Workshop07:56
02 What Makes Up a Brand?09:39
Class duration: 3h 32mSee all 11 lessons
About The Class
how to develop, disseminate, and use brand guidelines.
- What a brand guide is and how to use it
- Components of a brand guide and how to create your own
- How large and small businesses apply brand guidelines
Introduction to Workshop07:56
What Makes Up a Brand?09:39
Why Are Brands So Important?13:06
Consistency & Setting Up Standards17:51
What Makes a Great Brand07:34
Your Brand Book: Story & Content Strategy40:52
Your Brand Book: Logos & Visuals09:36
No Brand Lives in a Vacuum34:47
Increase Brand Visibility33:24
Take Action On Your Brand Guide09:28
Have the Right Conversations28:26
Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder and CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs ... read moreSee instructor's Classes
Brand Standards Levels Guide
57% of students recommend this class.
See what some of them have to say.
WOW, really worth the money, information is real, up to date, the quality of audient also good, they ask really real question, not those kind of 'performance' course. Thanks!
Absolutely relevant and interesting content, made through example classes. The way the material is exposed is very good. One single critic, since the headline is really precise on the topic I expected more on the "how" but the course doesn't really teach a "system" to create a brandbook, like choosing wich documents are to be included and how to make and expose them depending with the client needs. The course is all about the why explained through case studies, which is good but partly neglect the headline promise. Anyway this is still an excellent course but I thought it would be useful to point out this aspect.
Great course !!!
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