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How to Design Business Cards

with Lara McCormick

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  •   Trailer

  •   01 Class Introduction

    03:42
  •   03 Size & Orientation of a Business Card

    03:31
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    4 student reviews

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About The Class

design your own business cards.


Go to any professional networking event and you’ll still see printed business cards in circulation. Business cards make exchanging the full-range of contact information easy and well-designed ones make a lasting first impression. Learn to design your own in How to Design Business Cards with Lara McCormick.

Lara will teach you everything you need to know to create well-designed, attention-grabbing business cards using Adobe Illustrator or InDesign. 

You’ll learn:

  • The basics of selecting and combining fonts
  • Ways to emphasize key information
  • Layouts: alignment and grids
  • How to incorporate logos and color


You’ll get tips on choosing between standard or custom sizes and how orientation and spacing impacts readability. Lara will show you where to find unique typefaces and she’ll offer tips on printing orders of all sizes. You’ll also get a collection of business card templates you can customize.

Paper is sticky - make the most out of your next introduction by leaving behind a beautifully-designed custom business card that represents your personal brand.


The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    03:42
  2. 02

    What Information to Include on your Business Card

    01:56
  3. 03

    Size & Orientation of a Business Card

    03:31
  4. 04

    Choosing a Hierarchy & Layout for your Business Card

    09:10
  5. 05

    Choosing & Using Fonts for your Business Card

    09:36
  6. 06

    Color Combinations on a Business Card

    06:47
  7. 07

    Logos & Images on a Business Card

    06:53
  8. 08

    Printing & Paper Options for a Business Card

    03:54
  9. 09

    Prepping Your Business Card Files

    05:20
  10. 10

    DEMO: Business Card: For Work

    21:07
  11. 11

    Business Card Demo: For Play

    12:46

Meet Your Expert

Lara McCormick

Lara McCormick is a nationally recognized designer and educator, and the former Head of Design Education at CreativeLive in San Francisco, CA. She is the author of ‘Playing with Type: 50 Graphic Experiments forExploring Typographic Design Principles’ published by Rockport Press.Lara is ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • zip Business Card Design InDesign Template Horizontal.idml.zip
  • pdf Business Card Design Presentation.pdf
  • pdf Business Card Design Resources.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    October 2015

    Hey Lara! I just checked out your course on CL, How to Design Business Cards, and absolutely loved it! Everything about the course was awesome from content, information, presentation, and your personality. Would you please do more courses? You have a wealth on knowledge, I can tell, and with your easy-going presentation it is a great combo. I would love you to do a course on InDesign or simply on design with various projects from business cards, posters, brochures, etc. Anyway, thank you for that course. You rock! Thank you for your time.

  • Creativelive Student

    June 2016

    I'm designing my first business card and Lara took it step by step so clearly that I've got something I can be proud of right out of the gate. She showed great strategies to make them professional and attractive and bonus ideas about how to get people to keep them around for reference. That's pure genius!

  • creativelive student

    September 2017

    Lara is incredibly knowledgeable and explains all issues clearly. How nice to have an instructor who is professional, with deep levels of information. I've been making my own business cards for years, and still learned a lot.

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