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How to Create Marketing Materials for Small Businesses

with Erica Gamet

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  •   01 Class Introduction

    04:25
  •   10 Adobe In Design Demo Tri-Fold Part One

    18:08

Class duration: 3h 44m

See all 13 lessons
  • 11K students

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  • 100% recommended

    4 student reviews

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About The Class

business card, postcards, brochures and more


Print will never be dead, because every business needs printed marketing materials. From business cards to brochures and everything in between, this class will guide you through the creation of a suite of marketing materials to elevate your game by elevating your name.

You'll learn:

  • Design of a business card, postcard, one sheet, flyer, and brochure 
  • Design basics for print, such as file types, color and resolution 
  • Creating a cohesive look and feel for your materials that fits your style 
  • Getting things printed: on demand services and other options
The primary software used in the class is InDesign, beginner level. The class comes with templates for every item that you can customize and follow along with.   

Software Used: Adobe InDesign CC 2015


Lesson Plan

  1. 01

    Class Introduction

    04:25
  2. 02

    Defining The Glossary Of Design Terms

    26:26
  3. 03

    Adobe In Design Demo Update Your Current Materials

    08:44
  4. 04

    Adobe In Design Demo Business Card Part One

    39:08
  5. 05

    Adobe In Design Demo Business System Materials

    23:55
  6. 06

    How To Procure Free And Low Cost Stock Images

    11:51
  7. 07

    Adobe In Design Demo Postcard

    16:16
  8. 08

    Object Styles For Continuity

    07:40
  9. 09

    Adobe In Design Demo One Sheet

    23:07
  10. 10

    Adobe In Design Demo Tri-Fold Part One

    18:08
  11. 11

    Adobe In Design Demo Tri-Fold Part Two

    19:13
  12. 12

    Online Print Options

    10:27
  13. 13

    Exporting And Optimal PDF

    15:22

Meet Your Expert

Erica Gamet

Erica Gamet has been involved in the graphics industry for an unbelievable 30 years! She is a speaker, writer, and trainer, focusing on Adobe InDesign and Illustrator, Apple Keynote and iBooks Author, and other print- and production-related topics. She is a regular presence at CreativePro Week’s PePcon and InDesign Conferences, and has spoken at ebookcraft in Canada and Making Design in Norway. When she isn’t staring at her computer, she can be found exploring her new homebase of Seattle and the greater Pacific Northwest. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • zip 1-Sheet Template
  • zip Business Card Template
  • pdf Glossary Of Design And Printing Terms
  • zip Postcard Template
  • zip Trifold Brochure Template

100% of students recommend this class.
See what some of them have to say.

  • Laure Donteville

    October 2016

    How lucky to attend this class in person!!!! So worth it and it was exactly what I needed to have the right tools and give me the confidence to jump start my business. I can't wait to finally put together my ideas to create my business cards and send my very first postcards to reach my future clients. Thank you Erica for such a funny and interesting class on things that usually feel so overwhelming. Yes, you can be a designer!!!!

  • Cynthia Dauterstedt

    Cynthia Dauterstedt

    May 2017

    Erica is just awesome - did several of her courses and she has a great style, is funny and explains very well the basics and beyond what "Design Dummies" like me need to know to get the stuff done they don't have money to pay an expert for. Good Job, worth each penny!

  • Jane Dolan

    Jane Dolan

    October 2016

    Thank you Erica and CreativeLive for giving me the courage to FINALLY tackle Adobe InDesign and Illustrator! This class is definitely one to own -- there is no way I could watch this class once, take copious notes and then expect myself to be able to make business cards, postcards, and brochures. Erica shows how to create these important marketing materials in this one class. Yes, the class is jam-packed with step-by-step instructions--believe me, I will be stopping and starting this class dozens of times so I can create my own graphics + marketing material.

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