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Make Things Make Money: The Business of Illustration and Lettering

with Dina Rodriguez

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  •   01 Class Introduction

    15:10
  •   10 Build Your Site to Attract Clients: About Me Page

    09:18

Class duration: 4h 42m

See all 29 lessons
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About The Class

Make a Profit with Your Passion

Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.

In this class, Dina covers: 
  • Honing your craft through passion projects and social media 
  • How to attract clients through your online presence 
  • Three ways to make money for your business: Commercial Work , Commissions, and Products 
  • Creating a process that will get you the job every time 
  • How to charge what you're worth
She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

Lesson Plan

  1. 01

    Class Introduction

    15:10
  2. 02

    Moving Beyond Trials and Tribulations

    06:41
  3. 03

    Hone Your Craft

    05:41
  4. 04

    From Practicing to Posting

    06:34
  5. 05

    Post Your Work To Get Noticed

    14:54
  6. 06

    Q&A

    13:36
  7. 07

    Choose a Niche

    12:26
  8. 08

    Choosing Your Demographic

    16:00
  9. 09

    3 Rules of Web Design for Artists

    09:59
  10. 10

    Build Your Site to Attract Clients: About Me Page

    09:18
  11. 11

    Build Your Site to Attract Clients: Portfolio Page

    05:57
  12. 12

    Build Your Site to Attract Clients: Contact Page

    06:07
  13. 13

    Build Your Site to Attract Clients: Blog Page

    07:38
  14. 14

    Build Your Site to Attract Clients: Home Page

    11:43
  15. 15

    Process That Gets You Hired: Client Questionnaire

    06:49
  16. 16

    Process That Gets You Hired: Discovery Meeting and Emails

    05:06
  17. 17

    Process That Gets You Hired: Quote, Proposal and Plan

    06:45
  18. 18

    Production Process: Case Studies

    05:10
  19. 19

    Production Process: Art Direction

    03:08
  20. 20

    Production Process: Create and Revise

    06:17
  21. 21

    Production Process: Presentation

    06:32
  22. 22

    Value Based Pricing

    14:26
  23. 23

    Up-Selling and Packages

    18:38
  24. 24

    Level Up Your Income

    08:14
  25. 25

    Making Digital Products

    04:07
  26. 26

    Making Tangible Products

    14:52
  27. 27

    How to License

    15:17
  28. 28

    Licensing Q&A

    14:42
  29. 29

    Planning For the Future To Increase Revenue

    10:29

Meet Your Expert

Dina Rodriguez

Dina Rodriguez is a freelance hand lettering artist and collage professor at Pacific Northwest College of Arts in Portland, OR. She spends her days running her art studio Letter Shoppe combining handcrafted typography and illustrations that tell meaningful stories for clients like American Greetings, Wacom, and Millo.  ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Make Things Make Money Keynote
  • pdf Make Things Money Money Resource Guide

100% of students recommend this class.
See what some of them have to say.

  • Laurie

    Laurie

    June 2017

    Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!

  • Elizabeth Matzen

    March 2017

    This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!

  • Sharnika Blacker

    April 2018

    Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!

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