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Selling Your Creative Ideas

with Stacey Williams-Ng

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  •   01 Class Introduction

  •   08 Create A Killer Elevator Pitch


Class duration: 2h 31m

See all 15 lessons
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  • 100% recommended

    2 student reviews

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About The Class

Learn to Get Funding and Support for your Big Art Project Idea

Ideas are the natural realm of creative people, but sometimes the toughest part is selling a new concept to the world at large. How do you convince potential supporters to get behind your idea? Learn to recognize the importance of community and audience–Your idea has an audience, it has potential. In Selling Your Creative Ideas, with Stacey Williams-Ng, you’ll learn to find and connect to the right audience that can help make your dream project a reality, and get paid for it.

In this class, you’ll learn.

  • Networking Strategies
  • Matching your Ideas to the Right People
  • Researching Potential Supporters
  • Going from Idea to Project to Profit
  • How to Define Success

Stacey Williams-Ng, the mastermind behind Black Cat Alley, an outdoor art gallery, will take you through the entire process of getting paid to create your art project.

In Selling Your Creative Ideas, Stacey will help all creatives get organized, and package their ideas to make them appealing to potential supporters. 

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    What is your idea?

  3. 03

    Why Is This Idea A Good One?

  4. 04

    Where Did This Idea Come From?

  5. 05

    Who Will Benefit From Your Idea?

  6. 06

    Who Would Support Your Idea?

  7. 07

    Profile Your Audience

  8. 08

    Create A Killer Elevator Pitch

  9. 09

    Authenticity Is Everything

  10. 10

    Branding 101

  11. 11

    From Idea To Plan

  12. 12

    Action Planning

  13. 13

    Points of Leverage

  14. 14

    Documenting Your Work

  15. 15



Meet Your Expert

Stacey Williams-Ng

Stacey Williams-Ng is a painter, children’s book illustrator and a street muralist. Her current work involves beautifying and activating neighborhoods in Milwaukee WI with street art, and some of her client’s sites have become major destinations for the city. ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Zu

    April 2018

    I really liked Stacey's way of speaking, her voice and energy! Thank you and congratulations making your projects real and good luck with your future ones!

  • Emmanuelle Halliday

    November 2018

    Real useful tips and all around class, be it reminders or new to you. Example: Focus on authenticity, ways of thanking your patrons and different levels of sponsorship (basic but I had totally overlooked it!). I guess I related even more to Stacey as I stem from the perspective of a French graphic artist who doesn't even dare to dream of convincing the underpriviledged town council where I teach that street art murals are the way to rise above those conditions. Thanks Stacey. B.A.D. and Proud, Paris Area, France.

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