Working Successfully with Clients: A Class for Illustrators and Designers
with Lisa Congdon
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01 Class Introduction03:45
10 Navigating Contracts03:57
About The Class
Navigate client relationships with confidence and clarity.
Establishing yourself as a professional illustrator or designer requires a lot of dedication to building skill, brand and visibility. Equally important, yet often underestimated, is the development of client interaction skills. Working with clients takes practice! It’s not easy and it’s not always intuitive. Knowing how to communicate with clients clearly and effectively is a skill that will ultimately set you apart as a professional illustrator.
Fine artist, illustrator and author Lisa Congdon has worked with over 75 clients around the world, including MoMA, REI Co-op, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing, among many others. In this class she will share the knowledge she has acquired during her successful career, highlighting time-proven strategies for working effectively with clients. She will also discuss common mistakes to avoid when dealing with clients.
Lisa will teach you the skills you need to enter into client relationships with clarity and confidence.
In this class you will learn:
- How to communicate effectively and professionally with potential clients.
- What questions to ask when being approached by a potential client
- What to look for in a creative brief
- How to consider phases and deliverables of a project
- How to consider fee negotiation.
- How to read through a contract.
- How to address change of project scope with a client.
- And so much more...
The Importance of Effective Communication05:00
Be Prompt, Clear and Succinct15:56
Email Communication: What Works, What Doesn't20:01
What to Look for in an Assignment13:04
Questions about the Schedule03:34
Fees & Negotiation22:16
How to Approach Bidding05:34
What Should Go Into a Contract?13:09
The Pros and Cons of Having an Agent14:46
Phases of a Freelance Illustration or Design Job02:49
Sketch & Feedback Phases14:19
Final Artwork Phase03:37
Dealing with Change in Scope05:43
Fine artist, illustrator and author Lisa Congdon is best known for her colorful paintings and hand lettering. She works for clients around the world including MoMA, REI, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing, among many others.... read more See instructor's Classes
Questions to Ask Bonus
100% of students recommend this class.
See what some of them have to say.
Great class packed very useful tips for entrepreneurs in illustration and design and great email examples on how to: - respectfully and gratefully communicate with clients in the diverse phases of the production line - negotiate a contract and your fees - how to proceed to bidding for a work contract Lisa is a wonderful speaker. A wonderful class well worth its 3 hours length.
Right from the start of class Lisa offers up her pearls of wisdom. Absolutely jam-packed with information on working with clients, illustration agents & art directors in the commercial world. All very relevant to other careers in the creative realm too, especially when Lisa talks about the language & negotiation of contracts. Clear, concise teaching & my fingers are burning from typing so fast as I made notes! A wonderful class that has motivated me to pursue commercial illustration with my brand Northern Bird Designs. Thank you for the top guidance & inspiration Lisa! Looking forward to the next class on managing workflows.
Lisa has immense knowledge about the industry and she shares the same with Artist Community in the form of Books, E-courses, Workshops. This class is jam-packed with great information which as an Freelance or as an New Illustrator we struggle and feel we had someone to help us understand. And I must say, the Skillshare & CreativeBug Classes other than Creative Live Classes, she focuses it all from an artist standpoint. As a Freelance Illustrator Artist I struggled managing the other aspects of my Art Business which I feel so confident after this class. And most of all I know my worth! Thank you Lisa!
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