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Graphic Design Fundamentals: Color

with Timothy Samara

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  •   04 Color as Meaning


Class duration: 1h 9m

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About The Class

color is critical to good design.

Color is a critical element of good design. Learn how to make expert-level color choices in Graphic Design: Color with Timothy Samara.

In this class, you’ll learn about the fundamental principles for working with color and how those insights can help you create cohesive color palettes. You’ll learn about:

  • Hue, temperature, saturation, and value
  • Analogous and complementary relationships
  • Developing palettes and systems
  • Color psychology and symbolism

Timothy will share tips for working with color that will improve the overall quality of all of your design work and help you get great results every time.

In Graphic Design: Color with Timothy Samara you’ll learn a fool-proof system for selecting color that you’ll return to again and again. 

Lesson Plan

  1. 01

    Color Identity

  2. 02

    Color Relationships

  3. 03

    Palettes & Systems

  4. 04

    Color as Meaning

  5. 05

    Bringing it All Together


Meet Your Expert

Timothy Samara

Timothy Samara is a New York–based graphic designer and educator whose twenty-five career has so far focused on visual identity and branding, communication design, and typography. Since 2000, he has split his time between professional practice and academia, defining a highly respected reputation as an instructor at the School of Visual Arts, Parsons/The New School for Design, Purchase College SUNY, New York University, The University of the Arts, and Fashion Institute of Technology. Mr. Samara is a frequent university lecturer and contributor to design publications both in the U.S. and abroad. He has written eight books on design to date (all from Rockport Publishers), which have been translated into ten languages and are used by students and practitioners around the world. ... read more

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100% of students recommend this class.
See what some of them have to say.

  • fbuser 2574504b

    fbuser 2574504b

    January 2017

    This class is totally on trend. I can see it being VERY popular. CreativeLive obviously loves him & his (awesome) topics, as his classes are often available for limited time (for free). Speaker is well versed/uber knowledgeable on the subject/techniques; obviously very passionate & a creative/visionary. I would suggest for him on future verbal teachings, to work on the elimination of the verbal tick of saying "uhh" so very often. Otherwise, A++++. Thank you.

  • Øyvind Hermans

    Øyvind Hermans

    April 2017

    Precise, clear and interesting course. The course gave me the insight I was looking for, I love it.

  • Raud M.

    January 2020

    I wish there was a neutral option for the grading of this course. I for one, did some research about the subject, and read Sean Adams book; I would say that some of the content at the beginning feels erroneous. For instance, the course says RYB are the primary colors.. but actually they are only, in the world of artists using paint ink printing etc and is not necessarily scientifically proven to be the primary colors when it comes to our eye perception (scientist video:, but RGB is closer which is why TV CAmeras and anything electronic uses the RGB system. ( additive system/red green and blue). heres is a video which actually make the experiment with light (*also RYB/CMY (substractive) system red yellow and blue produces black not white ) ------- 2. There is not explanation has to how to interchange or use the different colours in RGB RYB and CMY modes which I think is important if like me, you work with different media. Besides that, I appreciate the rest of the content although it became a bit confusing at rare times with the saturation and value explanation.

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