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Validating Your Product or Service Idea

with Sarah Doody

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  •   Trailer

  •   01 Class Introduction

    10:37
  •   08 Types of Research

    14:41

Class duration: 5h 8m

See all 24 lessons
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About The Class

Going beyond the build: Develop a successful product or service by learning how to understand your audience...maybe even better than they understand themselves.

You have an idea...now what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product...PEOPLE.

If you truly want to create an awesome product, you have to understand the people your product will serve. The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. This class will show you how to tap into that knowledge.

In this class, you will:

  • Learn how to use research to gather the information you need to build an effective product or service.
  • Review well-known case studies and best-practices in product design.
  • Walk through a simple step-by-step demo for building a landing page using Instapage.
  • Learn the basics of email lists and automation using ConvertKit.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    10:37
  2. 02

    Why Most Entrepreneurs Fail

    06:30
  3. 03

    Adopting a Mindset of Launch and Learn

    05:10
  4. 04

    You Must Put Problems Before Solutions

    16:16
  5. 05

    Establishing Your Skills

    11:26
  6. 06

    Examples of Product/Service Ideas

    21:03
  7. 07

    Know Your Tribe: Your Best Competitive Advantage

    06:08
  8. 08

    Types of Research

    14:41
  9. 09

    Method 1: Surveys & the Art of Asking

    21:45
  10. 10

    Where to Find People for Research

    05:53
  11. 11

    How to Analyze Your Findings

    21:51
  12. 12

    Mind the Gap

    17:19
  13. 13

    What Does Validation Mean?

    06:44
  14. 14

    Anatomy of a Product Landing Page

    13:32
  15. 15

    Creating a Landing Page with Instapage

    28:25
  16. 16

    Connecting Your Landing Page to Your Email List

    08:36
  17. 17

    Simple Design Tips

    07:58
  18. 18

    Why Email is Crucial

    03:14
  19. 19

    Email Demo with ConvertKit

    10:53
  20. 20

    Connect Your Email List to Your Landing Page

    05:06
  21. 21

    Email Demo Continued: Broadcast & Automations

    16:23
  22. 22

    Spreading Word About Your Landing Page

    19:16
  23. 23

    Nurturing Your Audience

    09:17
  24. 24

    Next Steps

    20:56

Meet Your Expert

Sarah Doody

Sarah Doody is an User Experience Design Consultant based in NYC. She helps companies and entrepreneurs assess product ideas, understand their customers, and design and launch products. For companies already in market, she helps businesses reach their goals through optimizing their User Experience (UX). ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Your Skills Workbook
  • pdf People Research Workbook
  • pdf Your Product Workbook
  • pdf Validation Guide
  • pdf Bonus Resourses
  • pdf Get Started with Adobe Stock

100% of students recommend this class.
See what some of them have to say.

  • Jacki

    June 2018

    The immensely valuable information in these videos teach exactly how to validate, promote and sell product to your target audience. This course is a few years of marketing school nicely wrapped in the perfect course bundle for every type of business from entrepreneur to enterprise. I have a decade of marketing experience and learned new tricks to immediately use. Wantpraneurs will gain all the knowledge needed to get started with their new business idea in clear, do-able steps. If you are in dev, marketing, UX or business, or want to be, I strongly suggest this class to you.

  • Amie Kelson

    July 2018

    I have taken several CreativeLive courses on how to start a business. This one has some of the best content and practical information on the "what" AND the "how" of validating your products. I highly recommend. The one thing I wish she would have gone into more depth on is how to find people for market research. She covers where to find them, but not enough detail about how to engage them. Even with that missing I would still highly recommend.

  • Elizabeth Arostegui

    Elizabeth Arostegui

    July 2018

    The course is really complete and interesting. She shared a lot of useful tools and techniques that can be applied.

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