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Fashion Marketing and Branding

with Jay Calderin

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  •   Trailer

  •   01 Intro to Fashion Marketing and Branding

    07:58
  •   05 Find Your Following

    09:45

Class duration: 2h 42m

See all 10 lessons
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  • 100% recommended

    1 student review

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About The Class

design a career path.

Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience. 

You’ll learn about:
  • Finding a following and sharing your work
  • Building a sustainable business model
  • Establishing professional relationships
Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

Topics Covered


Lesson Plan

  1. 01

    Intro to Fashion Marketing and Branding

    07:58
  2. 02

    Explore Your Audience

    33:41
  3. 03

    Display, Data and Design

    04:28
  4. 04

    Share Your Work

    05:44
  5. 05

    Find Your Following

    09:45
  6. 06

    Inform Your Brand

    14:51
  7. 07

    Build Your Business Model

    14:34
  8. 08

    Why Tell Your Fashion Story?

    28:25
  9. 09

    Establish Relationships

    17:27
  10. 10

    Be Ready for Change

    25:23

Meet Your Expert

Jay Calderin

The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.  ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • user-853aea

    April 2016

    It's great to see a course with down-to-earth ideas relating specifically to fashion industry.

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