Fashion Marketing and Branding
with Jay Calderin
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01 Intro to Fashion Marketing and Branding07:58
05 Find Your Following09:45
About The Class
design a career path.
You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience.
- Finding a following and sharing your work
- Building a sustainable business model
- Establishing professional relationships
Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.
Intro to Fashion Marketing and Branding07:58
Explore Your Audience33:41
Display, Data and Design04:28
Share Your Work05:44
Find Your Following09:45
Inform Your Brand14:51
Build Your Business Model14:34
Why Tell Your Fashion Story?28:25
Be Ready for Change25:23
The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name. ... read moreSee instructor's Classes
100% of students recommend this class.
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It's great to see a course with down-to-earth ideas relating specifically to fashion industry.
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