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Fashion Marketing and Branding

with Jay Calderin

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  •   Trailer

  •   01 Intro to Fashion Marketing and Branding

  •   05 Find Your Following


Class duration: 2h 42m

See all 10 lessons
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About The Class

design a career path.

Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience. 

You’ll learn about:
  • Finding a following and sharing your work
  • Building a sustainable business model
  • Establishing professional relationships
Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

Topics Covered

Lesson Plan

  1. 01

    Intro to Fashion Marketing and Branding

  2. 02

    Explore Your Audience

  3. 03

    Display, Data and Design

  4. 04

    Share Your Work

  5. 05

    Find Your Following

  6. 06

    Inform Your Brand

  7. 07

    Build Your Business Model

  8. 08

    Why Tell Your Fashion Story?

  9. 09

    Establish Relationships

  10. 10

    Be Ready for Change


Meet Your Expert

Jay Calderin

The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.  ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • user-853aea

    April 2016

    It's great to see a course with down-to-earth ideas relating specifically to fashion industry.

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