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Produce a Fashion Show

with Jay Calderin

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  •   Trailer

  •   01 Intro to Produce a Fashion Show

  •   02 The Fashion Show: Why? When? How?


Class duration: 2h 45m

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About The Class

from promotions to operations.

Fashion shows are a great way to generate interest in your work and get in front of a buying audience. Get the why, when and how of putting one together in Produce a Fashion Show with Jay Calderin.

Jay is a veteran of the fashion industry and in this class, he’ll offer invaluable insights on producing a successful show. 

You’ll learn how to:
  • Develop a concept and build a team
  • Create a timeline and checklist
  • Manage all aspects of the show
  • Take advantage of the post-show buzz
You’ll get tips on everything from promotions to operations. Jay will also help you get press interested in your event and guide you through the crucial post-show follow-up process.

A well-produced fashion show can be a powerful tool for boosting your business, but they aren’t easy to pull off. Get the inside scoop on making yours great with Produce a Fashion Show with Jay Calderin.

Topics Covered

Lesson Plan

  1. 01

    Intro to Produce a Fashion Show

  2. 02

    The Fashion Show: Why? When? How?

  3. 03

    Pre-Show: Develop a Fashion Show Concept

  4. 04

    Pre-Show: Build a Team

  5. 05

    Pre-Show: Create a Timeline and Checklist

  6. 06

    Day of Show: Backstage Strategy

  7. 07

    Show: Working with Front of House

  8. 08

    Show: Scheduling Run of Show

  9. 09

    Show: Breaking Down the Event

  10. 10

    Post-Show: Increasing Your Audience

  11. 11

    Post-Show: PR for Fashion Shows

  12. 12

    Post-Show: Dealing with Downtime


Meet Your Expert

Jay Calderin

The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.  ... read more

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