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Beth Penn

Bneato Bar’s roots began in 2006, when Founder Beth Penn was managing the front of the house of her local salon and was recognized by an established professional organizer for having a natural inclination to set systems and declutter. Loving the ethos of living a simple life and helping others, Elizabeth founded Bneato LLC. With Bneato, Elizabeth has helped over a thousand busy individuals, families and companies all over the Los Angeles area and has been nominated by her peers for three consecutive years at the Organizing Awards as the most Innovative Organizer. Even still, Beth felt that it was possible to help more people. 

Wanting to give more time, space and joy to a wider audience, Elizabeth got the idea for Bneato Bar in 2013 after creating a series of “Organizing Bootcamps” which offered decluttering tips and tools at a more affordable price than her at-home services. Her successes there, coupled with her frustration with the impersonal experience at big box organizing stores, formed Bneato Bar as a first-of-its-kind retail concept: a place where anyone can afford decluttering services from a pro. The first Bneato Bar pop-up shop was Fall of 2014 in DTLA with more to come in 2015.