C.C. has years of professional speaking experience, nearly all of it presented to companies, marketers and content creators. He often speaks about building passionate consumer communities, and the strategic value of content-based marketing.
C.C. is the co-author (with Ann Handley) of the best seller Content Rules, a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley.
In 2007, C.C. co-founded The Advance Guard, a marketing agency. After two stellar years, the company was acquired by Campfire. Now a freelance consultant looking for the next great challenge, C.C. understands the entrepreneurial spirit, and the “in the trenches” economic and organizational challenges companies face every day. He currently serves on the Board of Directors for both Wediko and Know My World.