Nabil Ayers is the US General Manager of Beggars Group label 4AD where he has run campaigns for The National (GRAMMY award winner in 2018), Big Thief (Grammy nominee in 2020), Grimes, Future Islands and St. Vincent as well as reissue campaigns including Pixies’ album Doolittle which was certified Platinum in 2019. In both 2019 and 2020, Ayers was named one of Billboard magazine's "Indie Power Players."
After opening Seattle's Sonic Boom Records store at age 25, Ayers sold it to a longtime customer in 2016. As both an executive and an artist who began his career as a musician Ayers has performed on several albums on both independent and major labels. On his own label, The Control Group, Ayers has released music by Lykke Li, The Killers, PJ Harvey and his uncle, the jazz musician Alan Braufman.
Ayers has written about race and music for The New York Times, NPR and GQ and he will publish his memoir with Viking Books in 2021.