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Building a Successful Photography Business in a Small Market

with Clay Cook

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  •   Trailer

  •   03 Personal and Professional Fears

    14:11
  •   07 Educating Your Client

    06:38

Class duration: 1h 26m

See all 8 lessons
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  • 80% recommended

    5 student reviews

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About The Class

Make a stand out business in any city

We all aspire to success professionally and personally, but the journey can be hard in a city where opportunities aren't beating down the door. Clay Cook's experiences and work ethic have paved a path for success in less than eight years as an editorial and advertising photographer in Louisville, Kentucky. From an arduous life as a touring musician to documentary work throughout Tanzania, Iraq and Bangladesh, Clay has learned the importance of going the extra mile and taking critical risks. In this unique course, Clay will expose how to break through the small-town mentality and strategically move up the ladder with targeted marketing tactics, practical pricing and pragmatic perception.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    05:22
  2. 02

    The Importance of Relationships

    07:58
  3. 03

    Personal and Professional Fears

    14:11
  4. 04

    Professional Perception

    07:35
  5. 05

    How to Establish a Business

    08:14
  6. 06

    Pricing and Licensing

    14:15
  7. 07

    Educating Your Client

    06:38
  8. 08

    Estimating and Invoicing

    22:21

Meet Your Expert

Clay Cook

Photographer Clay Cook has learned the importance of going the extra mile, after a long, arduous run in the music business. As a result, his wisdom, field experience and work ethic has pushed him further into an inspiring career in advertising and editorial photography.

... read more

See instructor's Classes

80% of students recommend this class.
See what some of them have to say.

  • Koko Hunt

    Koko Hunt

    January 2019

    I love Clay Cook, his stories and his teaching method. He is genuine and to the point. This class is very concise and easy to follow; it touches on basic yet important points that are practical and useful. He provides good insights into commercial photography business for a small market, using some good, benchmarkable examples.

  • JennMercille

    JennMercille

    April 2018

    Clay Cook gets into the nitty gritty of the business side of photography. He is super informative and confidently concise about his knowledge and experience in the industry. As a modestly-small business owner, I found this course to be insightful and motivating. It is very helpful, and I highly recommend it!

  • michaelwill

    michaelwill

    December 2017

    I really appreciate how he just lays out numbers. I think that's super helpful for the industry as a whole, and it sets some perspective of how much guac photographers can really make.

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