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Baby Plans: Photographing the Early Years

with Julia Kelleher

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  •   Trailer

  •   03 7 Steps to Baby Plan Success


Class duration: 14h 19m

See all 41 lessons
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About The Class

Grow your baby photography business.

A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. 

You’ll learn how to:

  • Develop a baby plan marketing strategy tailored to new parents
  • Encourage repeat visits throughout the first stages of growth
  • Shoot, light, and design images for each stage of growth
  • Price packages so parents keep coming back
  • Manage your time while maintaining relationships

Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    What is a Baby Plan?

  3. 03

    7 Steps to Baby Plan Success

    Julia takes you step-by-step through the topics she’ll cover in this class so you can develop a profitable baby plan.

  4. 04

    Shooting Prep for the 4-5 Month Old "Smiling Stage"

  5. 05

    4-5 Month Olds: Tummy Time and Headshots

  6. 06

    4-5 Month Olds: Basket Shot

  7. 07

    The Baby Plan Structure

  8. 08

    How to Price Baby Plan Sessions

  9. 09

    Exclusivity and the Product Line

  10. 10

    The Annual State of Mind

  11. 11


  12. 12

    The Art of Language

  13. 13

    Designing for the Annual Product

  14. 14

    Pricing Step-by-Step

  15. 15

    How Much Money Do You Need?

  16. 16

    Building Packages

  17. 17

    Shooting Prep for the 6-8 Month Old "Sitting Stage"

  18. 18

    6-8 Month Olds: Chair Shot and Baby Food

  19. 19

    6-8 Month Olds: Bucket Shot, Set Design, and Coloring

  20. 20

    Creating Efficient Systems

  21. 21

    A Shooting System

  22. 22

    Client Systems: Database, Workflow, and Session Tracking

  23. 23

    Client Systems: Communication Tracking

  24. 24

    File Management

  25. 25

    Policies for Baby Plans

  26. 26

    Customer Service

  27. 27

    What is Collateral?

  28. 28

    Collateral: Printed vs Digital

  29. 29

    Designing a Brochure

  30. 30

    Shooting Prep for the 1 Year Old "Standing Stage"

  31. 31

    1 Year Olds: Using Different Props

  32. 32

    1 Year Olds: Cake Smash - Lehan

  33. 33

    1 Year Olds: Sitting and Standing

  34. 34

    1 Year Olds: Cake Smash - Alexsy

  35. 35

    Retouching Workflow in Photoshop

  36. 36

    Creating a Panel Series

  37. 37

    Designing Wall Products

  38. 38

    How to Launch Your Baby Plan

  39. 39

    Targeting Your Ideal Client

  40. 40

    Marketing Your Baby Plan

  41. 41

    Effective Promotions


Meet Your Expert

Julia Kelleher

Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • zip Customizable BP Postcard Templates
  • zip Customizable Recipe Tag Templates
  • zip Customizable Stat Card Templates
  • pdf Baby Plan Resource Guide
  • zip Baby Plan Images
  • pdf Baby Plan Success Checklist
  • pdf How The Baby Plan Works

100% of students recommend this class.
See what some of them have to say.

  • Natalia Malinko

    Natalia Malinko

    March 2017

    I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!

  • Dawn Potter

    Dawn Potter

    June 2015

    I've been so fortunate to be able to be a part of the Live audience experience with Julia. She is an amazing person, photographer and teacher. She does a fantastic job of explaining in detail, the steps she has taken that have helped her success as well as the steps that have set her back. We are so lucky to be able to learn from her experiences and to have someone who is willing to put herself out there to teach us and help us to grow as photographers. For anyone considering adding a Baby Plan to their portrait offerings, this class is a MUST have. Julia, you are #awesomesauce !! xoxo - Dawn Potter

  • Carmen Williams

    Carmen Williams

    May 2015

    This is an amazing workshop for all the photographers out there looking to better their company and promote a yearly plan for their clients. Do you want your clients to come back every year and develop a great relationship with you. Julia talks about everything you need to do to better your customer service and product line while branding your company. One of the best workshops out there that makes you think outside the box. I highly recommend it. Carmen- Bellas Photography

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