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Brand Development for Creatives

with Karen Okonkwo

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  •   01 Class Introduction & Mission Statement

    02:01

Class duration: 1h 12m

See all 8 lessons
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About The Class

Discover who you are through your brand

Creating a clear brand is an essential part of starting a business. Join entrepreneur and TONL co-founder, Karen Okonkwo as she shows you the options there are to develop your brand’s identity.

In this class, Karen will teach you how to:

  • Write a mission statement
  • Create a brand story
  • Decide on an online aesthetic

Clear branding across all aspects of your business is an important ingredient to success. By the end of this class, Karen will have given you all of the information you need to develop a brand identity that defines who you are and helps you achieve your goals.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction & Mission Statement

    02:01
  2. 02

    Core Values & Fonts

    07:04
  3. 03

    Logo & Color

    05:36
  4. 04

    Brand Story & Telling vs Selling

    13:57
  5. 05

    Online Aesthetic

    09:21
  6. 06

    Social Media

    11:14
  7. 07

    Branding Tools

    14:32
  8. 08

    Types of Content

    08:18

Meet Your Expert

Karen Okonkwo

Karen Okonkwo is a Nigerian-American and Seattle-based serial entrepreneur who co-created TONL with the intention of infusing diversity within the stock photography industry. 

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Bonus Material

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  • pdf Brand Development for Creatives Worksheet

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